Marketing Analytics Specialist

Job description

Overview

We are a performance marketing agency managing over $120M in annual media spend, focused on driving measurable results for U.S.-based companies in the home improvement industry.

Our Ad Tech department ensures accurate tracking, reporting, and data integrity across campaigns to empower data-driven decisions.

Key Responsibilities

Tracking & Analytics Management

• Manage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
  
  
• Deploy, configure, and maintain tags, triggers, variables, and settings across multiple websites.
  
  
• Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection.
  
  
• Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights.
  
  

Conversion Tracking & Ad Platform Integration

• Set up and manage conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
  
  
• Monitor and troubleshoot discrepancies between platform data and analytics tools.
  
  
• Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.
  
  

Data Analysis & Optimization

• Collect, analyze, and monitor performance data to identify trends, gaps, and opportunities.
  
  
• Provide actionable recommendations to improve campaign targeting and measurement accuracy.
  
  
• Continuously refine and optimize tracking setups for better performance attribution.
  
  

Cross-Functional Collaboration & Development

• Work closely with developers to define tracking metrics for new and existing web properties.
  
  
• Identify inefficiencies in tracking workflows and propose process improvements.
  
  
• Stay updated on industry best practices and emerging trends in digital measurement, attribution, and analytics.
  
  

AI Integration & Workflow Enhancement

• Propose and implement AI solutions that enhance data validation, error detection, and reporting workflows.
  
  
• Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams.
  
  

Requirements

Attributes we’re looking for:

• Highly detail-oriented, with a strong sense of accountability.
  
  
• Excellent problem-solving and troubleshooting skills.
  
  
• Strong communication skills and proactive collaboration with cross-functional teams.
  
  
• Adaptable and resourceful in a fast-changing environment.
  
  
• Process-oriented, with the ability to document and standardize workflows.
  
  
• Eager to stay ahead of industry trends in analytics, attribution, and ad tech.
  
  
• Comfortable using AI to enhance productivity, reduce manual effort, and improve decision-making.
  
  
• Curious and proactive in experimenting with AI-based solutions for analytics and tracking workflows.
  
  

Requirements

• Proven expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio.
  
  
• Hands-on experience with conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
  
  
• Strong troubleshooting and debugging skills for analytics and tracking issues.
  
  
• Familiarity with media buying workflows and performance KPIs.
• Solid understanding of attribution models and data accuracy best practices.
  
  
• Ability to work both independently and collaboratively in a remote environment.
  
  
• Strong analytical skills and a data-driven mindset.
  
  
• Inquisitive and proactive you don’t wait for direction; you look for the “why” and bring solutions.
  
  
• Strong organizational habits and ability to switch context between quick-turn tasks and longer-term projects.
  
  
• Comfortable in a fast-paced, ever-changing environment.
  
  You’re resilient, flexible, and quick to adapt when priorities shift or projects evolve.
  
  
• Creative and can think outside the box for tooling or process solutions to improve workflows.
  
  
• Demonstrated experience using AI tools (e.g., ChatGPT, automation scripts, AI reporting assistants) to improve workflows or performance.
  
  
• Ability to evaluate and adopt new AI tools to enhance tracking, reporting, or collaboration processes.
  
  
• Excellent writing and communication skills in English.
  
  

Why us

Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth.

Perks

• Remote Work — We are a truly remote-first company.
  
  You choose where you feel the most productive and comfortable to make an impact.
  
  
• Paid Time Off — Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
  
  
• Ongoing Learning — We support continuous learning with workshops, online courses, conferences, and certifications.
  
  
• Home Office — We help you set up your perfect workspace by covering equipment and furniture expenses.
  
  
• Physical Well-Being — Gym memberships, yoga classes, home workout equipment, or other options to stay active.
  
  
• Unlimited Sick Days — Your health matters.
  
  Take the time you need to rest and recover.
  
  
• Medical Coverage — Reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
  
  
• Co-Working Space — We cover the full cost of a co-working space if you crave a change of scenery or more social interaction.
  
  
• Fun Stuff — Gaming nights, fitness challenges, and annual retreats for connection and culture.
  
  

Required Skill Profession

Marketing Online