Overview
We are a performance marketing agency managing over $120M in annual media spend, focused on driving measurable results for U.S.-based companies in the home improvement industry.
Our Ad Tech department ensures accurate tracking, reporting, and data integrity across campaigns to empower data-driven decisions.
Key Responsibilities
Tracking & Analytics Management
- Manage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Deploy, configure, and maintain tags, triggers, variables, and settings across multiple websites.
- Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection.
- Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights.
Conversion Tracking & Ad Platform Integration
- Set up and manage conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
- Monitor and troubleshoot discrepancies between platform data and analytics tools.
- Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.
Data Analysis & Optimization
- Collect, analyze, and monitor performance data to identify trends, gaps, and opportunities.
- Provide actionable recommendations to improve campaign targeting and measurement accuracy.
- Continuously refine and optimize tracking setups for better performance attribution.
Cross-Functional Collaboration & Development
- Work closely with developers to define tracking metrics for new and existing web properties.
- Identify inefficiencies in tracking workflows and propose process improvements.
- Stay updated on industry best practices and emerging trends in digital measurement, attribution, and analytics.
AI Integration & Workflow Enhancement
- Propose and implement AI solutions that enhance data validation, error detection, and reporting workflows.
- Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams.
Requirements
Attributes we’re looking for:
- Highly detail-oriented, with a strong sense of accountability.
- Excellent problem-solving and troubleshooting skills.
- Strong communication skills and proactive collaboration with cross-functional teams.
- Adaptable and resourceful in a fast-changing environment.
- Process-oriented, with the ability to document and standardize workflows.
- Eager to stay ahead of industry trends in analytics, attribution, and ad tech.
- Comfortable using AI to enhance productivity, reduce manual effort, and improve decision-making.
- Curious and proactive in experimenting with AI-based solutions for analytics and tracking workflows.
Requirements
- Proven expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio.
- Hands-on experience with conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
- Strong troubleshooting and debugging skills for analytics and tracking issues.
- Familiarity with media buying workflows and performance KPIs.
- Solid understanding of attribution models and data accuracy best practices.
- Ability to work both independently and collaboratively in a remote environment.
- Strong analytical skills and a data-driven mindset.
- Inquisitive and proactive you don’t wait for direction; you look for the “why” and bring solutions.
- Strong organizational habits and ability to switch context between quick-turn tasks and longer-term projects.
- Comfortable in a fast-paced, ever-changing environment.
You’re resilient, flexible, and quick to adapt when priorities shift or projects evolve.
- Creative and can think outside the box for tooling or process solutions to improve workflows.
- Demonstrated experience using AI tools (e.g., ChatGPT, automation scripts, AI reporting assistants) to improve workflows or performance.
- Ability to evaluate and adopt new AI tools to enhance tracking, reporting, or collaboration processes.
- Excellent writing and communication skills in English.
Why us
Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth.
Perks
- Remote Work — We are a truly remote-first company.
You choose where you feel the most productive and comfortable to make an impact.
- Paid Time Off — Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
- Ongoing Learning — We support continuous learning with workshops, online courses, conferences, and certifications.
- Home Office — We help you set up your perfect workspace by covering equipment and furniture expenses.
- Physical Well-Being — Gym memberships, yoga classes, home workout equipment, or other options to stay active.
- Unlimited Sick Days — Your health matters.
Take the time you need to rest and recover.
- Medical Coverage — Reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
- Co-Working Space — We cover the full cost of a co-working space if you crave a change of scenery or more social interaction.
- Fun Stuff — Gaming nights, fitness challenges, and annual retreats for connection and culture.
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