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Especialista de Mercadeo y Operaciones Job Opening In Bogotá – Now Hiring IKBO - Financial and IT Consulting


Job description

En
IKBO
, firma de consultoría contable y financiera especializada en soluciones para empresas, buscamos un(a)
Especialista de Mercadeo y Operaciones
con visión estratégica y enfoque en resultados.


Descripción del cargo

El Especialista de Marketing y Operaciones será responsable de ejecutar, medir y optimizar las operaciones de marketing de IKBO para generar demanda B2B y acelerar la conversión: administrará CRM y automatización (captura, nutrición y scoring de leads), operará campañas en canales digitales (configuración, UTMs, pruebas A/B y optimización continua), garantizará el etiquetado y la analítica (GTM/Analytics/BI) para disponer de embudos y reportes accionables, y coordinará el traspaso oportuno de MQL a ventas con estándares de calidad y tiempos de respuesta.

Este rol, táctico, de ejecución técnica y orientado a resultados, asegura la trazabilidad extremo a extremo del pipeline, convierte datos en decisiones de mejora y habilita la estrategia definida al traducirla en resultados concretos de crecimiento, eficiencia y reputación de marca.

Funciones:

  • Implementar y mantener flujos en CRM/automatización (captura, nurturing, lead scoring), reglas de enrutamiento y SLA MQL→SQL.

  • Asegurar la calidad de datos (higiene, duplicación, rebotes) y mantener reportes del pipeline.

  • Identificar y segmentar el público objetivo; definir canales y tácticas por segmento.

  • Establecer objetivos claros y medibles; definir y gestionar KPIs.
  • Planificar el calendario de marketing (trimestral/anual) y coordinar su ejecución.

  • Conceptualizar, planificar, operar y optimizar campañas multicanal (SEO/SEM, redes, contenidos, email, eventos), con UTMs, landing pages y pruebas A/B.

  • Configurar y optimizar plataformas de pauta (Google/Meta/LinkedIn) y email marketing para mejorar CPL/ROAS/CVR.

  • Administrar integraciones MarTech (GTM, formularios, webhooks/APIs) y permisos; gobernanza de etiquetas y compliance básico de datos.

  • Diseñar tableros (GTM/Analytics/BI), embudos y cohortes; medir desempeño por fuente, creatividad y mensaje.

  • Recomendar iteraciones semanales basadas en datos y realizar ajustes continuos para optimizar el ROI.

  • · Enriquecer y calificar leads; garantizar traspaso oportuno a comercial y retroalimentación (tasa de cierre, motivos de pérdida).

  • Medir resultados (tráfico, leads, conversión, engagement) y elaborar informes ejecutivos con recomendaciones accionables.

  • Asegurar consistencia del mensaje e identidad visual en todos los puntos de contacto.

  • Analizar tendencias, comportamiento del cliente y competencia para detectar insights.

  • Identificar oportunidades de mejora e innovación en servicios, posicionamiento y comunicación.

  • Gestionar relacionamiento externo: representar a IKBO en eventos/medios y coordinar con aliados y líderes de opinión.

  • Redactar contenidos de valor y posicionamiento (blogs, newsletters, piezas comerciales).

  • Colaborar con comercial para alinear campañas y mejorar la experiencia del cliente.

  • Desarrollar iniciativas de fidelización y satisfacción (onboarding, nurturing, re-engagement, NPS).


Educación:
Mercadeo, Publicidad, Administración, Comunicación o afines.

Experiencia:
2–4 años operando campañas y plataformas MarTech/CRM en entornos B2B.

Conocimientos requeridos:

  • CRM y automatización (HubSpot/Zoho/Odoo): flujos, scoring, segmentación y reporting.

  • Paid media (Google/Meta/LinkedIn), SEO/SEM, email marketing, GTM y Analytics.

  • Atribución, UTMs, experimentación A/B y limpieza de datos.

Si te apasiona el marketing estratégico, la innovación y el desarrollo de negocios B2B, envía tu hoja de vida

Required Skill Profession

Other General


  • Job Details

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Unlock Your Especialista de Potential: Insight & Career Growth Guide


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Are You Looking for Especialista de Mercadeo y Operaciones Job?

Great news! is currently hiring and seeking a Especialista de Mercadeo y Operaciones to join their team. Feel free to download the job details.

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at IKBO - Financial and IT Consulting adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Colombia laws and regulations

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