Data & Advanced Analytics Lead

Job description

Overview

Join to apply for the Data & Advanced Analytics Lead role at Publicis Media Colombia .

We are Spark Foundry, a media agency that excels in data and technology, content, experiences and commerce.

We are brand building and performance oriented.

We have the spirit of a startup as well as the strength of our Publicis Media solutions hub within Publicis Groupe, the world's most valuable communications group.

We work for the largest and most challenging advertisers in the market.

We are seeking a dynamic and experienced Data & Advanced Analytics Lead to join our team.

The ideal candidate will collaborate closely with our client’s analytics, marketing, content, and consumer research teams.

They should be solution-oriented, with broad and deep expertise across digital channels and traditional media.

The Data & Advanced Analytics Lead must possess excellent communication skills and the ability to lead a talented team of analytical associates, ensuring the seamless execution and delivery of our products and services.

Responsibilities

• Data Strategy – Understands how to approach complex problems by outlining several ways to approach the challenges, can structure the approach from a cost/benefit perspective, and confidently guide a team through execution.
  
  
• Considered a thought leader within the Data team and broader region for strategic insight and ability to apply insights to multiple client situations.
  
  
• Considered a subject matter expert (SME) in multiple areas and can train other team members in these areas.
  
  
• Independently able to drive internal and external stakeholder alignment to drive strategy and meet specific business objectives.
  
  

• Communication Skills – Assess and resolve issues, identify and respond to client and internal needs, opportunities, and issues.
  
  
• Command client audiences and turn presentations into constructive dialogue that facilitates improvements or new approaches with a focus on opportunities or BD.
  
  
• Tailor presentations to the audience.
  
  
• Lead work sessions and meetings even with less structured agendas.
  
  
• Help others take on leadership positions.
  
  
• Oversee others in organizing and preparing well-written documents.
  
  
• Use clear, concise writing to connect key insights and communicate an effective story.
  
  
• Adapt depth or breadth of expertise to the audience.
  
  
• Own template creation for best-in-class delivery of analytical outputs.
  
  

• Client Engagement – Be a visible presence to senior external clients and a trusted advisor to mid-level client management.
  
  
• Frame key issues facing the client and develop recommended approaches.
  
  
• Actively reach out to develop new business partnerships.
  
  
• Lead the development of large client strategic agenda.
  
  
• Track and demonstrate value generated by the data team.
  
  
• Focus on increasing share and profitability of a client’s business.
  
  
• Proactively engage senior client teams to inform them of industry and client-specific strategic issues.
  
  

• Understand key levers to improve client business.
  
  

• Tools & Techniques – Recommend and understand data tools, martech/adtech platforms, and cloud solutions to address internal and external strategic needs.
  
  
• Understand needs and applications of advanced analytical methods and collaborate with Data Science/Engineering/Instrumentation SMEs to plan and execute projects correctly.
  
  
• Identify and evaluate potential vendors and socialize vendors within our capability.
  
  

• Analytics – Planning and Implementation: understand investments and relationships needed to deliver against a data maturity model; obtain stakeholder buy-in to measure cross-channel performance; lead requirement gathering workshops with clients and other disciplines.
  
  
• Insight Generation: provide holistic recommendations to ensure maturity recommendations are comprehensive and future-focused; develop models proving business value of analytical findings; maintain high analytical expectations across the team.
  
  

Qualifications

• 5+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.
  
  
• Demonstrated thought leadership within their organization as a subject matter expert in analytics.
  
  
• Experience turning analysis into actionable insights that deliver value, especially in audience targeting, message sequencing, communication effectiveness, brand and campaign measurement, and real-time campaign optimizations.
  
  
• Ability to explain technical concepts to a non-technical audience and to frame insights within a broader strategic context.
  
  
• Experience planning and delivering data-driven strategies and understanding their effect on the client’s business.
  
  
• Knowledge of evolving martech landscape for analytics, CRM, personalization, and media, including pros/cons of provider solutions.
  
  
• Knowledge of digital data technologies (CDP, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.).
  
  
• Ability to lead data partnerships with media and data vendors, especially in emerging markets where digital roadmaps are growing.
  
  
• Fluent in English and Spanish (written and spoken); able to collaborate remotely using tools like Microsoft Teams.
  
  
• Skilled in cross-team collaboration with multiple internal and client-facing departments, leveraging cultural fluency for Latin American and global clients.
  
  
• Proficient in Microsoft Office suite.
  
  
• Experience using Tableau, Datorama or Microsoft Power BI to visualize data insights (preferred).
  
  
• Experience using Python and Microsoft SQL Server; skills in descriptive statistics.
  
  
• Experience with JIRA & Confluence (or similar tools) for project management (preferred).
  
  
• Excellent interpersonal and organizational skills.
  
  

What We Offer

• We offer an interaction and connection platform based on artificial intelligence called Marcel, including e-learning tools like Udemy and LinkedIn Learning, with over 30,000 courses and access to 100,000+ Publicis Groupe creative minds.
  
  
• Benefits include hybrid work, an employee fund, life insurance, a birthday day off, and the opportunity to apply for different global vacancies within the company.
  
  You can also work up to 6 weeks per year from another country where Publicis Groupe is present through the Work Your World initiative.
  
  

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference.

Diversity and inclusion are key to our success!

Employment details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Information Technology
• Industries: Advertising Services

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Required Skill Profession

Bases De Datos, Analítica Y Bi