Will be responsible for leading advertising strategies across all the company's digital platforms.
They will design, implement, and optimize paid campaigns through Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, DV360, and TikTok Ads, ensuring a high return on investment (ROI).
They must make data-driven decisions, performing real-time adjustments to maximize campaign performance and achieve brand objectives.
Responsibilities:
- Create and manage high-performance advertising campaigns on digital platforms.
- Monitor and analyze key KPIs such as CPC, CPA, and CPL to evaluate campaign effectiveness.
- Develop advanced targeting and remarketing strategies to optimize conversions.
- Conduct ongoing analysis to adjust campaigns and maximize results.
- Coordinate ad creation in collaboration with the creative team, ensuring alignment with campaign objectives.
Skills and Knowledge:
- Proficiency in Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, DV360, and TikTok Ads.
- Advanced knowledge of Google Analytics and campaign measurement tools.
- Strong understanding of targeting strategies, remarketing, and campaign optimization.
- Experience with ad automation and data-driven optimization.
- Ability to manage marketing budgets and achieve high ROI in campaigns.