Overview
Job Description - Strategic Research & Market Development
We are looking for a proactive and resourceful team member who can lead research, extract insights, and turn them into strategic actions to grow our brand.
Responsibilities
- Product Research & Formula Analysis: Understand target customers by analyzing reviews, feedback, behavior, and needs.
Identify pain points and develop ideas to improve products and messaging.
- Competitive & Brand Research: Study competitor brands—pricing, packaging, positioning, marketing tactics, and sales channels.
Analyze their strengths, weaknesses, and opportunities we can leverage.
- Marketing & Trend Research: Identify what's working across digital platforms, influencer trends, buyer behavior, and branding techniques relevant to our niche.
- Market Expansion: Find and research new marketplaces, distributors, retail opportunities, and global expansion options.
Understand entry requirements and recommend high-potential targets.
Tools
- Program Name: Amazon, Helium 10, ChatGPT
Qualifications
- Someone who knows how & has experience with doing research and learn new stuff himself/herself with training when needed
- Experience with Amazon product research and listing
- Experience with finding suppliers when needed
- Smart and detail-oriented
Job Details
- Job Hours (EST): 9:30am - 4:30pm EST
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Other
- Industries: IT Services and IT Consulting
Location: Medellín, Antioquia, Colombia
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