Sr. Paid Media Manager

Job description

About Us

At Félix is a chat-based platform that enables Latinos in the US to send money home, pioneering remittance services via WhatsApp.

We combine Blockchain and Artificial Intelligence to disrupt how remittances are done today and build the future of cross-border payments.

By joining Felix you will be part of the most innovative company in the cross-border payment industry.

We recently received investment from top VCs from Silicon Valley, Europe, and Latam, as well as we won Blockchain and AI innovation and application awards at the Wharton Business School.

You will be joining the journey to build the financial platform and become the companion for all Latinos in the United States!

About The Role

We are seeking an experienced Sr. Paid Media Manager to lead our paid media strategy and team.

In this role, you will own the management of our paid media campaigns while having the opportunity to lead the team and shape the future of our paid media function.

Your responsibilities will encompass developing comprehensive campaign strategies, establishing best practices, driving innovation through testing frameworks, and ensuring optimal performance across all paid channels.

A key aspect of this role is owning the creative strategy and content development for all paid media campaigns, ensuring our creative assets drive strong performance across channels.

We are looking for a candidate who can balance strategic leadership with hands-on expertise, using advanced data analysis and testing methodologies to drive scalable, efficient growth.

Cross-functional leadership and the ability to influence stakeholders across marketing, product, and finance teams is critical for success in this role.

Responsibilities

• Own and execute paid media strategy across all digital channels (search, social, display, video, emerging platforms), optimizing for customer acquisition cost (CAC), lifetime value (LTV), and Payback period.
  
  
• Establish frameworks and best practices for campaign management, targeting, segmentation, keyword research, competitive analysis, messaging, and creative execution
• Own the creative strategy and content development for all paid media campaigns, from ideation to execution, ensuring compelling and performance-driven creative assets.
  
  
• Mentor and collaborate with paid media team, fostering a culture of continuous learning and improvement
• Partner with creative teams and agencies to develop data-driven creative strategies and establish testing frameworks for continuous optimization
• Oversee the production pipeline of creative assets, managing timelines, approvals, and ensuring brand consistency across all paid channels
• Design and oversee a comprehensive experimentation roadmap, including advanced testing methodologies (incrementality testing, geo-lift studies, media mix modeling)
• Present campaign performance insights and strategic recommendations to senior leadership, translating complex data into actionable business strategies.
  
  
• Own channel forecasts, budget allocation across channels, and make data-driven recommendations for scaling investment
• Build and maintain strategic relationships with key platform partners, negotiating beta access and custom solutions.
  
  
• Champion measurement excellence by implementing advanced attribution models and incrementality frameworks.
  
  
• Drive innovation by identifying and testing emerging channels and ad formats
• Build scalable processes and documentation to support future team growth.
  
  

Requirements

• Bachelor's degree in business, marketing, or a related field
• 5+ years of experience in performance media, with at least 2 years in a senior or lead role
• Proven track record of managing and scaling multi-million dollar media budgets across multiple channels
• Deep expertise in advanced targeting/optimization techniques and testing methodologies across major ad platforms
• Experience working both independently and collaboratively in cross-functional environments.
  
  
• Experience developing and executing creative strategies for paid media campaigns, with a strong understanding of what drives performance across different channels.
  
  
• Demonstrated success in building measurement frameworks, including marketing attribution and incrementality testing
• Advanced proficiency with analytics platforms such as Amplitude, Google Analytics and BI tools.
  
  
• Strong analytical skills with the ability to translate complex data into strategic insights
• Excellent leadership and communication skills, with experience presenting to C-level executives
• Experience in high-growth, fast-paced environments with the ability to build scalable processes
• Advanced English level

Nice to have

• Smartly experience

What We Offer

• Competitive salary
• Initial stock options grant
• Annual performance bonus
• Health, dental, and vision plans
• Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
  
  
• Continuous learning opportunities
• Unlimited PTO
• Paid parental leave
• Empowering opportunities for growth in a dynamic entrepreneurial environment

Equal Opportunity Employer

At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability.

This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.

Required Skill Profession

Publicidad