SQL Data Analyst

SUMMARY

The Marketing Data Analyst is responsible for extracting, preparing, and managing audience data to support marketing campaigns and initiatives.

This role requires strong
SQL
skills to query databases, ensure data integrity, and optimize data processes.

The ideal candidate will collaborate closely with internal marketing teams to deliver accurate and targeted player lists while ensuring compliance with data privacy policies.

REQUIREMENTS

• 100% Bilingual
• 3 years of experience as an SQL Data Analyst

· Bachelor's degree in Data Science, Computer Science, Marketing, or a related field (or equivalent experience).

· Proficiency in SQL, including writing and optimizing complex queries.

· Basic knowledge of Python or R for data manipulation and automation.

· Experience working with marketing databases and audience segmentation.

· Strong attention to detail and ability to ensure data accuracy.

· Ability to work independently and manage multiple projects simultaneously.

· Understanding of data privacy and compliance regulations is a plus.

Preferred Qualifications

• Experience working with CRM, marketing automation, or customer segmentation tools.
  
  
• Familiarity with data warehousing concepts and ETL processes.
  
  
• Knowledge of statistical sampling techniques.
  
  

RESPONSIBILITIES

Audience Data Management and Extraction

• Extract and prepare player audiences for marketing campaigns using SQL.
  
  
• Build and maintain custom attributes in Marketing Manager and internal data tables using SQL and basic Python or R.
  
  
• Extract, clean, and process audience data for research and insights projects.
  
  
• Apply sampling techniques to ensure statistically valid audience selections.
  
  
• Develop and maintain audience SQL queries to support various marketing products, such as the Centralized Prize Engine.