Senior, Performance Media Professional

Job description

**Overview**



**How You’ll Make an Impact**



We are looking for an experienced and results-driven Senior Performance Media Professional to join Epsilon Team in LATAM.

Reporting directly to the Director, Revenue Acceleration, you will play a key role in strengthening our performance strategy and growth capabilities across the region.



As a regional and cross-functional leader, you will be responsible for developing and delivering comprehensive digital marketing strategies across programmatic, social, and owned channels.

Your expertise in performance metrics, forecasting models, and optimization techniques is vital for growing our programs and improving client value.



This is an opportunity to lead regional performance strategies, drive innovation, and contribute to the evolution of Epsilon’s data-driven marketing approach in LATAM.

If you have a passion for performance advertising and a deep, technical understanding of the paid media landscape, this role is for you.



**What You’ll Achieve**



+ Strategy & Implementation: Develop and implement advanced, end-to-end performance strategies across a wide range of channels.

This includes pre-sales management of Programmatic (O&O DSP), Paid Social (Meta & TikTok), and owned media strategy and optimization.

+ Optimization & Analysis: Deploy a consultive approach to the process of planning, monitoring, and analysis.

Apply data-driven insights, A/B testing, audience segmentation, and creative strategies to improve key performance indicators and boost ROAS.

+ Forecasting & Projections: Build, refine, and manage sophisticated models to accurately work with Operational teams to predict campaign performance, ensuring efficient budget allocation and flawless execution.

+ Work with sales, account management, ops, and planning to build scalable client solutions.

+ Data Storytelling & Reporting: Prepare and present regular, compelling reports on performance of key clients/projects who have a big impact on revenue.

+ Client & Agency Engagement: Serve as a primary point of contact and trusted expert for key clients and agencies.

Lead strategic conversations, providing data-driven recommendations to enhance client satisfaction, retention, and growth.

+ Innovation & Best Practices: Stay ahead of industry trends, testing new methodologies, and creative approaches to enhance performance campaign delivery and solve platform limitations.

+ Training & Mentorship: Educate and mentor internal teams on advanced performance marketing techniques, fostering a culture of continuous learning and skill development.



**Who You Are**



+ **What you’ll bring with you:**

+ Experience: 5+ years of proven experience in performance marketing, with extensive hands-on expertise in programmatic and social media advertising, preferably with a focus on DTC (Direct to Consumer) e-commerce in the Retail, Travel or Auto industry.

+ Technical Proficiency: Deep, hands-on proficiency with major digital advertising platforms, including Meta Ads Manager, Google Ads (incl.

PMax, Shopping), DV360, TikTok Ads Manager, and LinkedIn Campaign Manager.

Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, Excel).

Experience with marketing automation tools and CRM platforms is a plus.

+ Analytical Attitude: A meticulous, data-driven approach to problem-solving.

Strong analytical experience with the ability to interpret complex data, identify trends, and translate them into actionable insights using tools like Google Analytics and Excel.

+ Leadership & Communication: Excellent communication and leadership skills.

Capable of using storytelling to engage with and influence cross-functional teams and senior collaborators.

Able to manage complex issues and make decisions even when missing information.

+ Language Skills: Proficient in English and Spanish is required.

Portuguese is a strong plus.

+ Travel: Willingness to travel occasionally within LATAM.

+ **Why you might stand out from other talent:**

+ Experience working in regional roles supporting multiple markets across LATAM.

+ A background in building scalable media buying strategies for agencies or large advertisers.

+ Deep knowledge of machine learning models as applied to performance marketing.

+ Experience in automating performance reporting and optimization processes.

+ A passion for innovation and testing new marketing technologies.



Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

(https://www.youtube.com/watch?v=xpjtfpntuv8&t=1s)



**Additional Information**



**When You Join Us, We’ll Create Something EPIC Together**

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem.

For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice.

1 View of their universe of potential buyers.

1 Vision for engaging each individual.

And 1 Voice to harmonize engagement across paid, owned and earned channels.



Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.

We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.

Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Epsilon is a global company with more than 9,000 employees around the world.



Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers.

We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:



+ **Act with integrity.** We are transparent and have the courage to do the right thing.

+ **Work together to win together.** We believe collaboration is the catalyst that unlocks our full potential.

+ **Innovate with purpose.** We shape the market with big ideas that drive big outcomes.

+ **Respect all voices.** We embrace differences and foster a culture of connection and belonging.

+ **Empower with accountability.** We trust each other to own and deliver on common goals.



**Because You Matter**



As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first.

Our benefits encompass a wide range of offerings, including but not limited to the following:



+ **Time to Recharge:** 15 days of holidays, LATAM rest week at the end of the year, flex-Fridays (working until noon every other week)

+ **Family Well-Being:** Parental/new child benefits

+ **Extra Perks:** Hybrid work scheme, medical insurance, language training (English and/or Portuguese), professional development, employee recognition, health awareness benefits, home internet fee.



#LI-LM1



#DNI

Required Skill Profession

Other General