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Senior ML Engineer, Ad Performance Job Opening In WorkFromHome – Now Hiring Launch Potato


Job description

Overview


Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.


As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.


Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.



Why join us?


At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.


We turn audience attention into action through data, machine learning, and relentless optimization.


Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen?

Do you thrive in building scalable, reliable systems that directly move revenue?

If you’re eager to collaborate globally, face challenges head-on, and make substantial impact, we’re looking for you to join our dynamic team.


In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization… building the ML software and infrastructure that drives ad performance and user engagement at scale.



MUST HAVE



  • 5+ years of software development and ML engineering, including 3+ years focused on advertising systems

  • Proven experience optimizing ad performance using both mature models and emerging ML technologies

  • Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV

  • Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)

  • Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)

  • Strong analytical problem-solving skills with a proven track record of delivering measurable results

  • Excellent communication, teamwork, and project management skills



Your role


Your mission: Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience.

You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.



Outcomes



  • Develop and scale advertising algorithms that optimize engagement and revenue simultaneously

  • Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance

  • Build scalable infrastructure to support real-time ad decisioning across millions of requests per day

  • Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs

  • Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery

  • Collaborate with global teams across product, data, and engineering to launch high-impact ad features

  • Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage



Competencies



  • Impact-Oriented : You align ML systems to business outcomes and measure what matters

  • Technical Builder : You write clean, production-ready code and architect scalable systems

  • Collaborative : You work seamlessly with global teams and communicate complex ideas clearly

  • Resilient & Determined : You don’t shy from challenges and drive projects through to impact

  • Curious Innovator : You keep pace with ML/AI trends and creatively apply them to advertising

  • Analytical Problem-Solver : You break down complex systems and find data-driven solutions



Want to accelerate your career?


Apply now!


Since day one, we've been committed to having a diverse, inclusive team and culture.

We are proud to be an Equal Employment Opportunity company.

We value diversity, equity, and inclusion.


We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Required Skill Profession

Ingeniería De Calidad


  • Job Details

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Unlock Your Senior ML Potential: Insight & Career Growth Guide


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Are You Looking for Senior ML Engineer, Ad Performance Job?

Great news! is currently hiring and seeking a Senior ML Engineer, Ad Performance to join their team. Feel free to download the job details.

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Launch Potato adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Colombia laws and regulations

What Is the Average Salary Range for Senior ML Engineer, Ad Performance Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in WorkFromHome. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Senior ML Engineer, Ad Performance?

Key qualifications for Senior ML Engineer, Ad Performance typically include Ingeniería De Calidad and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Senior ML Engineer, Ad Performance Job Success

Launch Potato interview tips for Senior ML Engineer, Ad Performance

Here are some tips to help you prepare for and ace your Senior ML Engineer, Ad Performance job interview:

Before the Interview:

Research: Learn about the Launch Potato's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

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Be Punctual: Arrive on time to demonstrate professionalism and respect.

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Final Thought:

To prepare for your Senior ML Engineer, Ad Performance interview at Launch Potato, research the company, understand the job requirements, and practice common interview questions.

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By following these tips, you can increase your chances of making a positive impression and landing the job!

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