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Senior Analyst, Customer Data Management Job Opening In Bogotá – Now Hiring C&W Business


Job description

What's The Role
The
Senior Analyst – Customer Data Management
plays a key role in ensuring the quality, consistency, and strategic use of customer data across the organization.

This
on-site position in Bogota
involves data stewardship, analysis, governance, and collaboration with business and technical teams to optimize how customer data is collected, stored, maintained, and leveraged for insights and business impact.

The ideal candidate combines strong analytical capabilities with deep understanding of customer databases, data flows, and business processes.

What You'll Do

Key Responsibilities

Customer Data Management

  • Ensure high data quality across all customer systems (CRM, ERP, data lake, etc.)
  • Lead data governance initiatives to maintain standardized and compliant customer data practices
  • Define and document business rules for customer data validation, matching, cleansing, and enrichment
  • Collaborate with IT, compliance, and business teams to align data architecture with business needs
  • Monitor and improve data flows across platforms to support omnichannel strategies
  • Create dashboards and reports to track data quality, completeness, and usability

Customer Base Management

  • Analyze customer base trends including acquisition, retention, churn, reactivation, and lifetime value
  • Lead segmentation efforts to identify opportunities for personalized engagement, cross-sell, and upsell
  • Support the design and performance tracking of customer lifecycle campaigns and growth strategies
  • Build and maintain customer cohorts to support strategic decision-making across marketing and sales
  • Provide insights on customer behavior and base performance to support commercial, product, and CX initiatives
  • Partner with finance and commercial teams to develop customer forecasts and growth models

What You'll Need

Knowledge & Experience

  • Fluent English - written, spoken is required
  • 4–6 years of experience in customer data management, CRM analytics, or marketing operations
  • Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI)
  • Experience with CRM systems (e.g., Salesforce), data warehouses, and data integration tools
  • Exposure to Python or R for data analysis is a plus
  • Certification in data governance or CRM platforms (e.g., Salesforce Administrator) is advantageous

Skills & Abilities

  • Strong understanding of data governance, master data management (MDM), and data quality best practices
  • Ability to communicate complex data concepts to non-technical stakeholders
  • Detail-oriented with strong problem-solving and project management skills
  • Familiarity with data privacy regulations and compliance standards is a plus
  • Knowledge of customer lifecycle management, marketing automation, or customer journey analytics

Who We Are
We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands Liberty Latin America, Liberty Networks, Liberty Caribbean, Liberty Business, Liberty Caribbean ICT, Cable & Wireless, Cable & Wireless Business, Bahamas Telecommunication (BTC), FLOW, VTR, Liberty Puerto Rico & USVI, Liberty Costa Rica, and Más Móvil.

We started small, and now we're growing.

We're excited about the future as we strive to unlock opportunities in the región

Why Join Us
Technology excites us, enables us, and drives us.

We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing a beat.

Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

Required Skill Profession

Other General


  • Job Details

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at C&W Business adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Colombia laws and regulations

What Is the Average Salary Range for Senior Analyst, Customer Data Management Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Bogotá. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

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Key qualifications for Senior Analyst, Customer Data Management typically include Other General and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Senior Analyst, Customer Data Management Job Success

C&W Business interview tips for Senior Analyst, Customer Data Management

Here are some tips to help you prepare for and ace your Senior Analyst, Customer Data Management job interview:

Before the Interview:

Research: Learn about the C&W Business's mission, values, products, and the specific job requirements and get further information about

Other Openings

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Dress Professionally: Choose attire appropriate for the company culture.

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Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

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Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Senior Analyst, Customer Data Management interview at C&W Business, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the C&W Business's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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