Overview
Search Engine Marketing Specialist (SEM Analyst) at Gallagher.
The role supports the SEO/SEM/ORM Senior Manager to assist and execute our paid presence on Google, with project management among stakeholders.
Working closely with marketing, sales, and the Digital Experience team, the primary responsibilities include campaign intake, processing, billing, and optimization of Google Ads.
Responsibilities
- Coordinating internal resources and vendors for the flawless execution of projects
- Outline detailed project plans to track progress
- Create and maintain comprehensive project documentation
- Professional experience in running advertising campaigns in Google Ads
- Familiarity with Google Ads and Google Analytics advertising tools
- Researching competition and trends in the insurance industry
- Execute billing strategies for multiple accounts and allocate funds where needed
- Conduct keyword research to identify relevant and high-performing keywords for PPC campaigns
- Assist in monitoring and analyzing campaign performance metrics (e.g., CTR, conversions)
- Assist in developing effective ad copy aligned with campaign objectives and audience
- Collaborate with the SEM team to develop and implement SEM strategies
- Collaborate with the SEM team to expand PPC campaigns into new markets or audiences
- Provide support for other campaign-related activities as needed
- Familiarity with project management tools (e.g., Asana, Monday.com, Trello, Smartsheets, Workfront)
- Launch and optimize Google Ads campaigns to drive maximum performance
- Monitor campaign performance and make adjustments to improve outcomes
- Create comprehensive campaign reports with key metrics and insights
- Conduct A/B testing to optimize ad copy and campaign elements
- Monitor and manage campaign budgets for optimal allocation and performance
Qualifications
- 3+ years in the PPC and Google Ads space
- Strong project management skills and rapid response rate
- Proficiency in Google tools and reporting
- Strong problem-solving, analytical and project management skills
- Excellent communication and collaboration skills
- Able to self-manage multiple projects
- Flexibility to meet with global stakeholders
- Multilingual site experience is a plus
- Agile experience is a plus
- BS/BA in Marketing, Communications, or a related field
- Fluent in English
About Gallagher
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other protected class.
Job Details
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Insurance
Note: This description reflects the responsibilities and requirements of the role and is based on the information provided.
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