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Urgent! Regional Digital Analytics Lead- Kinesso Job Opening In colombia, Colombia – Now Hiring Mediabrands

Regional Digital Analytics Lead Kinesso



Job description

Position Summary

The Regional Head of Digital Analytics will spearhead our efforts to harness data-driven insights across Latin America (LATAM), steering our digital marketing strategies to unprecedented heights.

This pivotal role demands a visionary leader adept at crafting innovative analytics solutions and products tailored for our LATAM clients and internal teams.

The successful candidate will ensure the seamless execution of digital analytics, discover automation opportunities, and foster synergies across Media, Performance, E-commerce, and Audience segments to drive our digital marketing endeavors forward.

Key Responsibilities

  • Led digital analytics function across the LATAM region, aligning with our overarching business goals and digital marketing strategy.
  • Innovate and implement cutting-edge analytics solutions and products for both external clients and internal stakeholders, enhancing our understanding of digital landscapes.
  • Guarantee flawless execution of digital analytics projects, ensuring data accuracy, insightful analysis, and timely delivery.
  • Identify and leverage opportunities for automation within the analytics process to increase efficiency and scalability.
  • Cultivate strong collaborative ties between Media, Performance, E-commerce, and Audience teams to ensure a cohesive and integrated digital marketing approach.
  • Lead, mentor, and expand a team of digital analytics professionals, fostering a culture of excellence, innovation, and continuous learning.
  • Desired Skills & Experience

  • +5 years in Digital Analytics roles, with a proven track record of leading analytics initiatives and teams in a digital marketing context.
  • Deep knowledge of Google Tag Manager, Google Analytics 4 (GA4), Looker Studio, Google Cloud Platform (GCP), and ideally, SalesForce.

    Expertise in pixel and tag management for website and app tagging is critical.
  • Exceptional ability to analyze complex data sets, extract actionable insights, and translate these into impactful digital marketing strategies.
  • A creative problem-solver who can identify challenges and opportunities in the digital analytics space and devise effective solutions.
  • Strong communication and interpersonal skills, capable of effectively conveying insights and strategies to both technical and non-technical stakeholders.
  • Demonstrated ability to lead and motivate teams, manage cross-functional projects, and foster a positive, collaborative work environment.
  • Broad understanding of the digital marketing ecosystem, including trends, challenges, and best practices in LATAM markets.
  • Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions.

    As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech.

    Kinesso’s application framework spans audience, planning, and activation, delivering insights and business outcomes for leading global brands.

    For more information, please visit .


    Required Skill Profession

    Business Operations Specialists



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