Job Description:
Responsible for market analysis, product planning, pricing analysis, channel management, marketing promotion, and business plan forecasting for the overseas white goods business.
- Market Analysis: Conduct analysis of industry trends, channel information, competitor insights, and product benchmarking.
- Product Planning: Develop product planning requirements based on market analysis and alignment with the headquarters platform.
- Pricing Analysis: Formulate product pricing strategies according to the competitive market environment, propose cost requirements to the system, and optimize product structures based on system costs.
- Marketing Promotion: Collaborate with the marketing department to develop integrated marketing plans leveraging brand resources and product selling points to improve sales structures.
- Channel Management: Drive professional client development, implement sales network expansion, and promote steady growth in sales scale.
- Plan Management: Develop plans based on market analysis, terminal shipment analysis, and channel sales forecasts.
Qualifications:
- Must have experience in exporting home appliances, specifically washers or refrigerators.
- Fluent in spoken English for daily communication.
- Strong communication skills and clear logical thinking.
- Bachelor's degree or higher from an accredited institution.