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Urgent! Panel Marketing Sr Analyst Job Opening In Colombia, Colombia – Now Hiring Pulse Labs

Panel Marketing Sr Analyst



Job description

Pulse Labs, a leading UX research firm backed by industry giants Google and Amazon, is at the forefront of revolutionizing product development.

Our mission is to provide insightful, actionable, and easily comprehensible feedback throughout the product lifecycle—from conception to market launch and beyond.

Through our innovative approach, we empower leading tech companies to refine and create groundbreaking products across mobile, smart home, wearables, and automotive.

We're seeking a driven, detail-oriented, and enthusiastic
B2B Marketing Associate

to join our Marketing team.

If you're passionate about strategizing and driving B2B marketing activities, solving complex problems, and enjoy being part of a collaborative team, this role is perfect for you

The right candidate will play a pivotal role in managing the recruitment of businesses for studies based on niche client requirements, growing our B2B panel community, quantifying results, living a test and learn mentality, and recommending automation.

We're looking for a motivated self-starter who identifies needs and finds solutions.

You will work cross-functionally to understand study requirements and target audiences, and then use your expertise to drive successful recruitment outcomes.

This is a 100% remote role, but applicants
must be based in Latin America, with a preference for Mexico and Colombia

.

To apply, email
, include your resume, and put Contract Panel Marketing (LATAM) in the subject line.

About YouKey Responsibilities

  • Strategize and implement

top-tier B2B research participant acquisition methods across all owned and paid channels to recruit new usability research participants.

This includes growing our B2B panelist database generally, plus acquiring participants based on specific study requirements.
- Track and analyze

performance and spend by channel for each study and adjust strategies as needed to meet recruitment goals.
- Leverage A/B testing

to test and learn, optimizing campaigns and using insights to inform future approaches.
- Develop

long-term panel growth and maintenance strategies.
- Qualify

respondents into study participants using a variety of methods to ensure client requirements are met.
- Ensure

participants are onboarded properly by providing thorough instructions.
- Drive communications

with our community through email, help content, and social media.
- Work closely

with the product and engineering teams to continuously improve the panelist recruiting and onboarding experience.
- Identify

opportunities for automation to streamline existing processes.
- Process and track

participant incentives for each study.

Basic Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.

  • Fluent in Spanish and English

(written and verbal).
- Strong attention to detail and excellent problem-solving skills.
- Experience working within a marketing automation platform (e.g., Hubspot, Pardot, Marketing Cloud, etc.).
- Proficiency in managing social media campaigns, email marketing, and other digital channels.
- Experience advertising across organic and paid channels.
- 3–5 years of recruitment, marketing, or social media marketing experience.
- Strong communication and analytical skills.
- Ability to work independently and as part of a team.
- Experience with Google Suite or Microsoft Office Suite.

Preferred Qualifications

  • A demonstrated ability to self-motivate and follow through on projects.

  • Comfort working in a frequently changing, often ambiguous environment.

  • Experience recruiting people to participate in events or research studies.

  • Experience with Canva, Figma, and/or other graphic design tools.

  • Experience using analytics tools to track the effectiveness of marketing campaigns.

  • History of supporting user experience research, market research, and/or working with technical teams.


Required Skill Profession

Other General



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    Unlock Your Panel Marketing Potential: Insight & Career Growth Guide


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    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Pulse Labs adheres to the cultural norms as outlined by Expertini.

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    Pulse Labs interview tips for Panel Marketing Sr Analyst

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