Paid Social Strategist

Job description

Overview

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.

We value diversity in backgrounds and experiences and strive to be the most valued private growth marketing firm with a scalable brand, culture and services.

Our mission is to power the relentless pursuit of growth through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

We are focused on helping brands drive revenue growth and brand recognition, delivering value for our clients.

Our proprietary technology, nova, analyzes businesses through first-party data to support marketing investment planning and diligence in M&A, empowering marketers with strategic insights.

We challenge traditional planning and measurement through testing and data science across the customer journey, managing billions in media with a team of consultants, creatives, analysts and technologists.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

We’re seeking a creative and energetic full-time Paid Social Strategist with a passion for performance marketing and team management.

Experience in TikTok and Meta Ads platforms is essential.

The Paid Social Strategist is responsible for the performance, strategy, growth and end-to-end execution of paid social accounts.

You will lead a paid social strategy aligned to business goals and collaborate to optimize strategies for our TikTok clients, working with the team and clients to hit or exceed monthly performance goals, and coordinating with the creative, organic, and influencer/partnerships teams to maintain best-in-class results across channels.

Responsibilities

• Full ownership and execution of performance marketing via paid social platforms
• Execute builds and production end-to-end with redundancy across channels (TikTok, Meta, Pinterest, Snapchat, Reddit, LinkedIn); heavier emphasis on TikTok and Meta
• Lead execution of optimizations to improve performance relative to goals
• Own strategic communication internally and externally for clients and client teams
• Proactive internal communication with the team on performance, strategy, recommendations, deliverables, and action items
• Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack
• Excellent marketing and business strategy acumen
• Understand the marketing funnel and how to execute via paid social
• Full understanding of the eCommerce model and basic lead gen strategies
• Navigate roadblocks and adapt strategy to changing conditions to achieve results
• Ownership of performance reporting and strategy communication
• Execute performance reporting from start to finish with strong presentation creation
• Present performance reports and recaps to facilitate strategic conversations with clients (spoken and written)
• Leverage data to tell a story and articulate results with clear next steps
• Present forward-thinking plans and execute to drive business results
• Contribute as an effective team member for department and account teams
• Contribute to a constructive work environment in line with company values
• Support the growth and development of junior talent where applicable
• Utilize AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem as it relates to your department

Requirements

• 1-2 years of digital marketing; agency experience is a plus
• 1+ years of Direct Response marketing experience, specifically in eCommerce; Lead Gen and B2B a plus
• 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn, Pinterest, etc.)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client-facing and handling communications
• Excellent Excel skills with advanced features

Key Performance Indicators (KPIs)

• Manage a full workload indicated by one or more of the following: $26k MRR or 6 owned clients
• Client churn rate below 10%

Most Important Things (MITs)

• Deliver top-tier product and own strategic direction and channel communication for designated accounts; oversee reporting and execution of channel strategy
• Account growth and retention (results and sentiment)
• Base salary + commission opportunities
• Medical benefits, paid time off, flexible work environment, EAP
• 13–19 observed holidays per year plus mental health days
• Paid social security
• Opportunities for growth and leadership within a rapidly growing firm
• Ongoing employee development programs
• Quarterly awards and recognition for performance
• Involvement in company DEI initiatives

Power Digital’s people and culture are at the core of our success, and we are an Equal Opportunity Employer.

We value diversity in backgrounds, experiences, and perspectives.

Inclusion is everyone’s responsibility.

Please be aware of fictitious job openings and scams.

Power Digital does not charge any application or processing fee.

Genuine openings are posted on our careers page.

If you have doubts, email

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