We’re looking for a Salesforce Marketing Cloud Administrator to support the execution and optimization of multi-channel marketing campaigns.
This role involves managing end-to-end Marketing Cloud operations, from campaign setup to data integration and automation, ensuring flawless execution across multiple business units.
3+ years of hands‑on experience in Salesforce Marketing Cloud administration and deployment.
Strong working knowledge of Email Studio, Automation Studio, Journey Builder, and Contact Builder.
Proficiency in SQL for data segmentation and manipulation within Marketing Cloud.
Experience supporting complex campaign workflows across multiple brands or business units.
Familiarity with subscriber management, data retention, and consent management.
Understanding of marketing data privacy regulations (e.g., CAN-SPAM, GDPR).
Strong attention to detail and ability to execute in high-volume environments.
Ability to troubleshoot issues related to audience building, deliverability, and automation errors.
Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are a plus.
Experience with Marketing Cloud Personalization (Interaction Studio), Mobile Studio, and Advertising Studio preferred.
Familiarity with AMPscript and/or SSJS for dynamic content creation.
Experience working with Data Cloud for audience activation and personalization.
Knowledge of Distributed Marketing, brand templates, and business unit permissions.
Exposure to email testing tools like Litmus or Email on Acid.
Understanding of campaign performance analytics using Datorama or similar tools.
Configure and deploy Marketing Cloud campaigns, including emails, SMS, push notifications, and customer journeys.
Manage multiple business units by creating and maintaining data extensions, automations, send classifications, and subscriber configurations.
Implement segmentation strategies using SQL and data filters for targeted communications.
Collaborate with Salesforce Data Cloud architects to activate customer segments and ensure accurate audience targeting.
Integrate data with Salesforce Sales Cloud and Service Cloud using Contact Builder and synchronized data sources.
Support IP warming plans and inbox deliverability monitoring in collaboration with marketing and deliverability teams.
Establish QA processes and perform pre‑deployment testing for all assets and journeys.
Document configuration decisions, naming conventions, and deployment playbooks for scalability.
Conduct training sessions to enhance platform usage among marketing teams.
Stay current on Salesforce Marketing Cloud releases and roadmap enhancements.
Perform additional ad hoc responsibilities as required
We offer:
Professional Growth:
Added advantages: