Marketing Program Manager, Events

Job description

About Recurly

Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide.

Recurly serves customers across industries and regions, enabling subscription businesses to drive recurring revenue growth.

Recurly is backed by Accel-KKR and partnered with a focus on technology and platform innovation.

Role

We are looking for a Marketing Program Manager, Events to own our event program.

Reporting to the Director of Event Marketing, you will be the primary strategist and budget owner for our portfolio of in-person and virtual events.

This role is a key driver of pipeline generation, brand visibility, and customer engagement.

You will translate business objectives into a high-impact event strategy and lead its execution by collaborating with key stakeholders across sales, product, and marketing.

What You’ll Do

• Lead the event program strategy in alignment with pipeline growth, brand awareness, and customer/partner engagement goals.
  
  
• Manage the day-to-day of the annual events budget, making data-driven recommendations to ensure a strong return on investment (ROI).
  
  
• Collaborate with the Director of Event Marketing and cross-functional leaders to define event narratives, select key themes, and secure speaker participation.
  
  
• Maintain and communicate an integrated events calendar and strategy across the organization.
  
  

• Lead the full lifecycle of assigned events, from ideation and goal setting to post-event analysis.
  
  
• Direct the execution of pre- and post-event campaigns (email, social, nurture workflows), ensuring seamless delivery and alignment with goals.
  
  
• Leverage AI throughout the events process for activities such as pre-event registration matching to the ABM list, tailoring content to attendees, suggesting event titles, email communications to registrants, and post-event analysis with recommended follow-up content.
  
  
• Manage all event logistics, including vendor negotiation, contracts, booth design, branded collateral, and on-site staff coordination.
  
  Use AI to analyze proposals, contracts, and terms to identify cost savings or favorable terms.
  
  
• Ensure event activities are delivered on time, within budget, and aligned to KPIs. Review dashboards to share performance and recommend strategy or execution adjustments for future events.
  
  
• Use data-driven recommendations to forecast future events, attendance, budget allocation, and location selection.
  
  
• Support up to 25% travel for key events.
  
  

• Act as event-specific primary point of contact for sales and revenue operations, ensuring smooth lead handoff, follow-up, and reporting.
  
  
• Develop and deliver event toolkits, talking points, and enablement/assets for the sales team and other stakeholders.
  
  
• Build and maintain relationships with stakeholders, vendors, and partners to ensure a cohesive and successful event program.
  
  

• Track and report on event performance, including registrations, engagement, pipeline, and ROI.
  
  
• Use data-driven insights and AI-powered tools plus stakeholder feedback to identify opportunities for improvement and optimize future events for maximum impact.
  
  

Who You Are

• Experience: 5-7 years in marketing, events, or communications with success in leading event programs.
  
  
• Strategic Leader : ability to develop and execute a comprehensive event strategy that drives business outcomes.
  
  
• Financial Acumen : budget management with clear ROI understanding.
  
  
• Project Management : experienced managing multiple large-scale projects, timelines, and budgets.
  
  
• Collaborator : cross-functional leader with strong partnerships across the organization.
  
  
• Communicator : excellent written, verbal, and presentation skills.
  
  
• Tech-Savvy : familiarity with Marketo, Salesforce, and event platforms (Goldcast a plus).
  
  Proficiency in Google Suite (Gemini is a plus) required.
  
  
• Results-Driven : track record of delivering event programs that meet or exceed goals.
  
  

Why Recurly

• Be part of a mission-driven company shaping the future of subscription commerce.
  
  
• Lead a high-performing event team at the intersection of marketing, sales, and technology.
  
  
• Own the event strategy and budget, with autonomy to drive real business impact.
  
  

As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family.

Recurly is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification protected by applicable law.

Recurly provides reasonable accommodations for candidates with disabilities in our recruiting process.

If you need assistance or accommodations due to a disability, please contact

Required Skill Profession

Gestión De Eventos