Marketing Manager

Job description

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We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning.

We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being.

We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day.

To learn more, please see

The Marketing Manager Events for Andean Pact and Southern Cone plays a key role in driving demand generation and executing product campaigns through regional events and localized marketing initiatives.

This role ensures localized execution aligned with global brand standards, delivering impactful experiences across diverse territories.

This role is responsible for planning and delivering high-quality in-person and virtual events, creating compelling marketing collaterals, and collaborating with the Digital Marketing Coordinator to ensure seamless execution of digital campaigns.

The manager will collaborate closely with Product Marketing, Sales, and Academic Services to ensure events and campaigns contribute to lead generation, customer engagement, and brand visibility, adapting global strategies to local market needs.

What You’ll Do Here:

• Event Planning & Execution .
  
  Design and implement regional and local marketing events tailored to territory-specific calendars and customer needs.
  
  Manage logistics, vendor coordination, and promotional materials for in-person and virtual events.
  
  Ensure brand consistency and alignment with global messaging while adapting to local cultural nuances.
  
  
• Demand Generation & Campaign Delivery .
  
  Execute integrated marketing campaigns to support product launches and sales initiatives.
  
  Localize campaign assets and messaging in collaboration with Product Marketing.
  
  Align event promotion with digital campaign strategies, track and report on campaign performance, lead generation, and ROI.
  
  
• Cross-Functional Collaboration .
  
  Work with Academic Services to integrate educational value into events and campaigns.
  
  Partner with Sales to align event and campaign strategies with territory goals and pipeline creation.
  
  Coordinate with Customer Program team to support retention and loyalty initiatives through event touchpoints.
  
  
• Territory-Specific Strategy .
  
  Develop and execute event and campaign plans for each key territory, considering promotional calendar overlaps and local execution needs.
  
  Maintain deep understanding of regional education markets and customer preferences.
  
  
• Marketing Collaterals Development .
  
  Create and localize marketing materials for events, product campaigns, and demand generation efforts.
  
  Ensure all collateral aligns with brand guidelines and manage asset production timelines with internal and external design resources.
  
  
• Reporting & Optimization .
  
  Monitor KPIs related to event attendance, engagement, and campaign conversion.
  
  Report on events performance and ROI.
  
  Continuously improve event and campaign strategies based on feedback and analytics.
  
  

Skills You Will Need Here:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
  
  
• 3–5 years of experience in event marketing, campaign management, or demand generation, preferably in education, ELT or publishing.
  
  
• Proven ability to manage multiple projects across diverse regions and languages.
  
  
• Strong organizational and communication skills in English and local language.
  
  
• Experience with digital marketing tools, CRM systems, and virtual event platforms.
  
  

Cengage Group Latin America is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects our country and our customers.

We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, parental status, cultural background, organizational level, work styles, tenure, and life experiences.

Or for any other reason.

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.

For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide.

Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management

Industries

• Book and Periodical Publishing

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Required Skill Profession

Marketing De Productos Y Gestión De Marca