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Urgent! Marketing Coordinator Job Opening In Medellín – Now Hiring DALOG Diagnosesysteme GmbH

Marketing Coordinator



Job description

Acerca del rol

En DALOG, empresa alemana líder en monitoreo de condición y análisis predictivo para la industria pesada, buscamos un/a Coordinador/a de Marketing para liderar la estrategia global de comunicación y posicionamiento en las Américas.

Este rol combina visión estratégica, capacidad analítica y entendimiento técnico, integrando campañas digitales, ferias industriales y alianzas internacionales.

Su objetivo es fortalecer la presencia de la marca DALOG en el sector industrial, impulsar la generación de demanda y apoyar el crecimiento comercial en nuevos mercados.

Responsabilidades principales

  • Definir y ejecutar la estrategia global de marketing, alineada con los objetivos corporativos de DALOG.

  • Coordinar campañas digitales y presenciales (LinkedIn, email marketing, ferias, webinars, medios especializados).

  • Desarrollar y gestionar el contenido técnico y comercial (casos de éxito, blogs, brochures, videos, materiales para clientes).

  • Administrar el CRM HubSpot, incluyendo automatizaciones, nurturing y reporting.

  • Analizar resultados de campañas (SEO, SEM, PPC, engagement) y proponer acciones de mejora.

  • Dirigir la gestión de marca a nivel global: tono, identidad visual, storytelling y presencia digital.

  • Coordinar la colaboración con agencias, aliados y partners internacionales.

  • Planificar y supervisar la participación en ferias y eventos internacionales.

  • Apoyar campañas de employer branding y comunicación interna.

  • Gestionar el presupuesto de marketing y asegurar el cumplimiento de indicadores (KPI's) de awareness, engagement y generación de leads.

Perfil del candidato/a

  • Experiencia mínima de 5 años en marketing B2B, preferiblemente en sectores industriales, tecnológicos o de ingeniería.

  • Formación profesional en Administración, Ingeniería o Mercadeo, con especialización o maestría en marketing o publicidad (deseable).

  • Certificaciones en Inbound Marketing, Marketing Digital o Project Management.

  • Dominio de CRM HubSpot (Marketing Cloud / Sales Cloud).

  • Inglés avanzado (oral y escrito).

  • Capacidad para traducir información técnica en mensajes comerciales claros y atractivos.

  • Habilidades en liderazgo, planeación estratégica, storytelling técnico y trabajo en equipos multiculturales.

Competencias clave

  • Pensamiento estratégico y orientación a resultados.

  • Organización, priorización y gestión bajo presión.

  • Liderazgo y dirección de proyectos.

  • Comunicación asertiva y colaboración transversal.

  • Innovación y mejora continua.

Condiciones

  • Ubicación: Medellín, Colombia (trabajo presencial en las oficinas de DALOG Americas).

  • Horario: Jornada laboral establecida por DALOG Americas.

  • Reporta a: CEO DALOG Americas.

  • Confidencialidad: Alto manejo de información estratégica y cuentas globales.

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