Marketing Analyst

Job description

Company Overview:

DiDi Global Inc.

is the world's leading mobility technology platform.

It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.

It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.

DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit:

LI-Hybrid

Team Overview:

We are looking for a proactive and data-oriented Marketing Analyst to support and develop the strategic planning and execution of ride hailing campaigns for Spanish Speaking LATAM.

This role will involve close collaboration with internal teams and external partners, ensuring alignment throughout the campaign lifecycle — from creative development to performance analysis.

The ideal candidate will contribute to the daily operations of the marketing team, helping to drive results through effective coordination, analytical insights, and strong communication skills.

Role Responsibilities:

As a Marketing Analyst you will be…

• Defining plans and executing 360° marketing campaigns (Social Media, UGC, Off and On) to drive company growth and market share;

• Monitoring and analyzing campaign performance using marketing tools and analytics platforms, providing insights and recommendations for optimization;

• Translate high-level strategy and positioning into actionable, locally tailored deliverables such as integrated marketing campaigns, communication frameworks, and value propositions;
• Connect the business ambition to brand vision to build a meaningful brand positioning in a city level;
• Stay informed about market trends and top-performing brand campaigns that establish local benchmarks.
  
  Uncover locally unique and culturally relevant marketing opportunities, aligned with business priorities and fueled by insights from user research to enhance engagement;
• Develop and execute Marketing campaigns providing input into key messaging and creative briefs;
• Use internal and external data to find relevant insights that transform into effective marketing plans and SoMe actions and content;
• Have a strong data-driven thinking approach for decision making and analysis of campaigns and actions;
• Collaborate with cross-functional teams to develop go-to-market plans.
  
  
• Analyze marketing data to measure campaign performance and adjust strategies accordingly;
• Media knowledge, understanding and strategic feedback;
• Managing stakeholders, including both internal and external agencies and teams.
  
  

Role Qualifications:

• +2 years of experience developing and executing marketing campaigns (experience in the tech industry is a plus);
• Bachelor's degree (Marketing, Business Administration, or related Education);
• Understanding of marketing principles and metrics;
• I am fluent in strong English;
• Strong analytical thinking skills;
• Knowledge and interest in data applied to business and marketing;
• Deeper interest in Marketing plans and key strategic actions to impact brand and business growth;
• A hands on team player;
• Have creative thinking;
• A very fast learner into a dynamic environment;
• Strong follow up, project management skills;
• Obsess about data to make decisions;
• Eagerness to learn, take initiative, and work collaboratively with a team.
  
  

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do.
  
  Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
  
  
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven.
  
  We can better navigate the business landscape strategically by analyzing valuable metrics.
  
  
• We believe in Win-win Collaboration – Success is a team sport.
  
  When we work to help our partners and colleagues win, we win, too.
  
  While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  
  
• We believe in integrity – Integrity is at the very core of our business.
  
  We are people who always want to do the right thing.
  
  Our intentions are sincere, we speak our minds and listen to each other.
  
  
• We always strive to do better.
  
  That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  
  
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths.
  
  Our differences are what makes us distinct.
  
  We respect each other and believe in equal opportunities for all.
  
  

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength.

That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate.

We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on

Required Skill Profession

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