Overview
Join to apply for the Manager Consumer Insights Analytics role at adidas .
As the North America Manager, Consumer Journey Analytics at adidas, you will be responsible for delivering analytics services that empower stakeholders to make fact-based decisions.
You will leverage a variety of analytical tools and databases to generate insights that deepen adidas’ understanding of consumer behavior and enhance the overall consumer journey.
By applying both descriptive and advanced analytics, you will translate data into actionable business insights across functions, providing the factual foundation for designing consumer-centric strategies with a focus on the consumer lifecycle, traffic, CRM opportunities, and their connection to the broader consumer journey.
Scope: Accountable for a specific digital analytics practice.
Responsibilities
- Develop analytical frameworks and contribute to the design and evolution of frameworks that connect the consumer journey to lifecycle and CRM strategies, and the relationship between traffic sources and specific consumer segments.
- Perform hands-on exploration of data sets, combining consumer and marketing channel data to understand their impact on the overall consumer journey.
- Collaborate with data science, product managers, and global teams to enable and refine analytical tools, providing feedback to improve functionality and relevance.
- Conduct in-depth analyses of complex business problems, identifying opportunities to enhance consumer experience through lifecycle, traffic, and CRM strategies.
- Integrate insights across business tactics, functional areas, and digital analytics to create cohesive storytelling across multiple analytics domains.
- Generate hypotheses and partner with business teams to drive actions and measurable outcomes based on insights.
- Support stakeholders in defining strategic goals through effective use of digital analytics.
- Deliver actionable recommendations and clear calls to action, translating insights into engaging and easy-to-understand presentations.
- Build and maintain a strong stakeholder network to ensure adoption and execution of insights.
- Promote and implement data-driven decision-making in alignment with a fact-based decision culture.
Qualifications
- Education & Professional Experience: Bachelor’s degree in Business, Finance, Economics, Mathematics, Data Science, or a related field; 4+ years of experience in Data Analytics (experience in traffic and CRM analytics is a plus).
- Soft Skills: Passion for delivering data-based recommendations; strong communication skills; comfortable presenting complex topics to stakeholders at various levels (in person and remotely); strong storytelling; curious and proactive mindset; strategic thinker and collaborative across technical and non-technical teams.
- Hard Skills: SQL proficiency; basic understanding of machine learning techniques and statistical modeling; experience with visualization techniques; ability to work on several projects simultaneously; fluent in English (verbal and written); Python/PySpark is a plus.
Details
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Manufacturing, Retail, and Sporting Goods Manufacturing
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
We do not tolerate harassment or discrimination toward any of our applicants or employees.
We are an equal opportunity employer.
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