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Urgent! Líder de Mercadeo Job Opening In Medellín – Now Hiring Compurent | Renting Tecnológico

Líder de Mercadeo



Job description

Palabras clave

  • Coordinador de Marketing
  • Marketing Manager
  • Director de Marketing B2B2
  • CMO
  • Chief Marketing Officer

Acerca de Compurent

Somos una compañía de base tecnológica,
dedicada a la transformación de áreas de TI a través de software ITSM y nuestros servicios en Renting, Alquiler y Nube
, ayudando a otras empresas a asegurar el rendimiento de su infraestructura tecnológica y que esta a su vez, genere un alto impacto en el mismo core de negocio.

Somos una empresa comprometida con el éxito de nuestros clientes.

Si eres profesional en Mercadeo, Publicidad, Administración Comercial, Comunicaciones y otras carreras afines (especialización deseable), y
cuentas con mínimo 5 años de experiencia en marketing digital
(manejo de las diferentes plataformas orientadas a los funnel de ventas, conocimientos en analítica digital, Paid Media, SEO, conocimientos en estrategia B2B), conocimientos de las diferentes CMS, manejo de presupuesto publicitario y conocimiento de estrategias de CRO, esta oferta es para ti.

Es indispensable
contar con mínimo 2 años liderando equipos de trabajo multidisciplinarios en marketing
.

Responsabilidades

  • Garantizar el cumplimiento de leads calificados mensual con miras al crecimiento de las unidades de negocio.

  • Definir el plan estratégico para los diferentes procesos de la compañía con el objetivo de aumentar la cartera de clientes nuevos en cada uno de los canales off y online
  • Asegurar una correcta calificación y generación de oportunidades de negocios a través del proceso de Telemercadeo para el aumento de clientes nuevos en todas las líneas de negocio de la empresa.

  • Hacer seguimiento a la inversión publicitaria (garantizar los retornos).

  • Cuidar el correcto uso de la identidad corporativa (logos, colores, ubicación, comunicación).

  • Interactuar constantemente con los diferentes mayoristas, fabricantes; permitiendo generar estrategias para aumentar la visibilidad de las marcas.

  • Mantener los costos fijos del canal (plataformas, freelance, salarios) garantizando que la utilidad sea siempre superior a los gastos.

  • Realizar seguimiento a la planeación estratégica que se ejecuta en apoyo a los diferentes procesos, garantizando el ROI positivo.

  • Manejar la inversión publicitaria paro los diferentes procesos de la compañía.

  • Analizar los datos de las diferentes estrategias para tomar decisiones en pro de lograr los objetivos de adquisición, retención y fidelización.

  • Generar planeación y seguimiento, generando toma de decisiones referente a resultados y capacitación con líderes de proceso en las diferentes estrategias digitales que se requieran.

  • Realizar seguimiento con el proceso administrativo, a la correcta relación facturas vs.

    gastos que se tiene de las diferentes estrategias de Mercadeo.

  • Participar en la planeación estratégica que tiene Talento Humano desde el proceso de endomarketing.

Vacantes:
1

Modalidad:
Híbrida

Contrato:
Indefinido

Ciudad:
Medellín


Required Skill Profession

Other General



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