Head of PR and Comms

Job description

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together.

Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom.

We are the country’s leading Buy Now, Pay Later provider and have secured regulatory approval to operate as a bank.

Our mission is supported by world-class investors and a culture guided by our values.

About The Role

This is where you come in.

Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi.

If you’re ready to be part of something big, keep reading.

The Mission You’ll Drive

Shape and elevate Addi’s external narrative by designing and executing a world-class communications strategy that builds our corporate reputation, establishes us as the lead financial platform for payments, shopping, and banking, and drives measurable brand awareness and trust among Colombians.

What You Will Do

• Develop and implement a comprehensive PR and communications playbook, including ready-to-use press kits, Q&A documents, and reactive statements to ensure brand consistency and agility.
  
  
• Implement a measurement framework to track Share of Voice (SOV), sentiment analysis, and key message pull-through, delivering a report to leadership that demonstrates PR’s direct contribution to building brand trust and awareness.
  
  
• Build and maintain an active media network by developing editorial relationships with top-tier journalists and editors across national and financial media (e.g., La República, Portafolio, Forbes LatAm, Semana, Bloomberg Línea).
  
  
• Ensure Addi is regularly featured in the news cycle through expert commentary, contributed content, and executive visibility, with a goal of securing earned media placements per month and being recognized as a top quoted fintech in the Colombian market.
  
  
• Flawlessly execute the communications strategy for Addi’s next major funding round, product launch, or corporate milestone, achieving key message pull-through in all target media coverage.
  
  
• Partner with the People team to launch an employer brand communications strategy that elevates Addi’s employer brand.
  
  
• Develop and socialize a crisis communications framework, enabling Addi to respond to potential issues with speed, confidence, and transparency.
  
  

What We’re Looking For

• Proven track record of successfully leading the end-to-end communications strategy
• 8+ years in corporate communications, with a significant portion (4+ years) in high-growth fintech, technology, or financial services in Latin America.
  
  
• Deep experience and a current, active presence in the Colombian media market is essential.
  
  
• Experience successfully building a communications function from the ground up and leading end-to-end communications for major corporate milestones like funding rounds, M&A, or flagship product launches.
  
  
• Demonstrated hands-on success in building and protecting a company’s reputation, including navigating complex crisis situations.
  
  
• Exceptional corporate storytelling skills with the ability to architect a clear, compelling, and consistent corporate narrative for diverse audiences.
  
  
• Ability to translate fintech concepts into accessible stories that resonate with media and stakeholders, ensuring core messages are consistently communicated.
  
  
• Strong strategic counsel and executive partnership, including advising the CEO and leadership team on communications opportunities and risks.
  
  
• Proactive media relations and network cultivation to shape the conversation and land high-impact stories.
  
  
• Solid strategic execution with a bias for action, capable of long-term planning and day-to-day execution in a fast-paced environment.
  
  

Why Join Us?

• Work on a problem that truly matters – redefining how people shop, pay, and bank in Colombia, empowering millions with accessible financial services.
  
  
• Be part of something big from the ground up – help shape the company, culture, and strategy.
  
  
• Unparalleled growth opportunity – a high-impact role in a fast-growing fintech.
  
  
• Join a world-class team – collaborate with top talent in an environment that values excellence and ownership.
  
  
• Competitive compensation and meaningful ownership – salary, equity, and growth-supporting benefits.
  
  

How The Hiring Process Looks Like

We value a fast, transparent, and engaging hiring experience.

Here’s what the process looks like:

• Step 1: People Interview (30 min) – introduction with a recruiter about your experience and the role.
  
  
• Step 2: Initial Interview (45 min) – in-depth discussion with the hiring manager about skills and problem-solving approach.
  
  
• Step 3: Deep Dive Interview (30 min) – meet future colleagues and cross-functional team members.
  
  
• Step 4: Case Study (3-5 days) – complete a real-world challenge relevant to the role.
  
  
• Step 5: Founder Interview – final conversation with the founder to align on expectations and cultural fit.
  
  

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Required Skill Profession

Comunicación Y Rr. Pp.