GTM Applications Analyst

Job description

Overview

At Twilio, we’re shaping the future of communications, all from the comfort of our homes.

We deliver innovative solutions tohundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day.

As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding.

Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next GTM Applications Analyst.

About the job

This position is needed to shape the future of our GTM sales tools technology stack.Join our GTM Sales Automation (Tools Strategy & Governance) team to strategically shape our sales technology landscape.

You’ll lead tool selection, optimization, support and governance to maximize adoption, ROI, and compliance.

Collaborating with business partners and vendors, you’ll deliver impactful enhancements and data-driven insights that empower Sales Operations and GTM teams.

This role is ideal for a results-oriented candidate who thrives on solving complex challenges and accelerating growth through cross-functional alignment and strategic execution

Responsibilities

In this role, you’ll:

• Manage user access, permissions, and configurations within various sales tools to align with GTM strategies and segmentation
• Provide expert-level support to the sales team on the effective use of all GTM sales tools, troubleshooting issues, and offering guidance
• Collaborate with Sales Enablement to develop and deliver training materials, documentation, and best practice guides to ensure high adoption and proficiency of sales tools, tailored for various GTM roles
• Maintain a centralized inventory of all GTM tools, integrations, and licensing details
• Develop, implement, and enforce governance policies and best practices for new tool evaluation to avoid duplication of tools
• Create and maintain reports and dashboards to track sales tool adoption, usage, and impact on key GTM sales metrics (e.g., pipeline generation, conversion rates, sales cycle).
  
  
• Analyze data to identify trends, opportunities, and challenges related to sales tool effectiveness
• Coordinate with Procurement and Finance to evaluate vendor performance, renewals, and ROI

Qualifications

*Required:

• Bachelor's degree in Business Administration, Marketing, Information Systems, or a related field.
  
  
• 2-4 years of experience in Sales Operations or GTM Operations, with a strong focus on sales technology.
  
  
• Proven hands-on experience with process automation tools relevant to GTM workflows
• Experience with other common GTM sales tools (e.g. Outreach.io, Gong.io, ZoomInfo, LeadIQ, Highspot, LinkedIn Sales Nav, etc.) are highly desirable
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations that impact GTM strategy
• Strong understanding of end-to-end GTM sales processes and methodologies
• Exceptional communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical users
• Ability to collaborate with Product & Program managers to determine where external tools can solve a business need
• Ability to question the status quo and think outside the box
• Prior experience in a high-growth SaaS GTM environment.
  
  
• Certification in sales operations or specific sales tools (e.g. Salesforce certification)
• Certified SCRUM Master or equivalent experience
• Excellent project management skills with experience in Agile/Scrum methodology

Location

This role will be remote, and based in Colombia.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other.

For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.

Offerings vary by location.

Twilio thinks big.

Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things.

Thats why we seek out colleagues who embody our values — something we call Twilio Magic .

Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer

Twilio is proud to be an equal opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Required Skill Profession

Bases De Datos, Analítica Y Bi