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Urgent! Growth Leader Job Opening In Bogotá – Now Hiring Sodimac Colombia



Job description

Overview

¡Únete a nuestro equipo como Líder de Crecimiento Digital! Buscamos un Growth Leader apasionado por liderar la estrategia y articulación cross funnel de comunicación, adquisición y retención de usuarios en nuestro ecosistema digital.

Serás el Responsable de Crecimiento, trabajando estrechamente con equipos multidisciplinarios para diseñar y ejecutar la propuesta de valor de mercadeo de manera estratégica.

Dirigirás el tráfico de adquisición, navegación y gestión omnicanal, optimizando el valor de vida de nuestros clientes.

Junto al equipo de mercadeo, crearás la estrategia de marketing full funnel del retail digital, desde SEO y performance marketing hasta ejecuciones creativas ATL, BTL y activaciones en tiendas.

¡Sé parte de nuestro crecimiento y ayúdanos a alcanzar nuevos horizontes!

Responsabilidades

  • Liderar la estrategia cross funnel de comunicación y adquisición de usuarios.

  • Analizar data de comportamiento comercial y de usuario de los canales digitales, para generar insights clave que permitan mejorar desempeño, aumentar la conversión y mejorar la retención.

  • Articular la propuesta de valor de mercadeo con equipos multidisciplinarios.

  • Gestionar las comunicaciones directas hacia el usuario final realizadas a través de CleverTap, generando los insights para iterar el flujo y maximizar resultados.

  • Optimizar la gestión de adquisición omnicanal y el lifetime value de los clientes.

  • Desarrollar la estrategia de marketing full funnel junto al equipo de mercadeo.

  • Supervisar ejecuciones creativas ATL/BTL y activaciones en tiendas.

Requisitos

  • Ingles al 80%
  • Profesional con carreras afines a Economía, Administración de Empresas, Mercadeo, Ingeniería Industrial o afines
  • Experiencia en liderazgo de estrategias digitales y de crecimiento
  • Conocimiento avanzado en SEO, performance marketing y marketing omnicanal
  • Habilidades de comunicación y liderazgo de equipos multidisciplinarios
  • Experiencia en optimización de lifetime value y gestión de clientes
  • Habilidades analíticas para la toma de decisiones estratégicas

Nivel de educación

  • Profesional

Cargo

  • Director
  • Líder

Habilidades

  • SEO avanzado
  • Performance marketing
  • Marketing omnicanal

Habilidades Interpersonales

  • Liderazgo efectivo
  • Comunicación estratégica
  • Pensamiento analítico

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Mercadeo y Publicidad
  • Software informática y telecomunicaciones
  • Ventas

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Required Skill Profession

Gestión Y Estrategia



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    Unlock Your Growth Leader Potential: Insight & Career Growth Guide


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