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Urgent! Gerente / Lider de Marketing Job Opening In Bogotá – Now Hiring ARCN GROUP SAS

Gerente / Lider de Marketing



Job description

Buscamos un Gerente/Líder de Marketing para unirse a nuestro equipo.

En esta posición, serás responsable de liderar y ejecutar estrategias de marketing que impulsen el crecimiento y la visibilidad de nuestra marca.

Tu experiencia en el desarrollo de campañas de marketing efectivas y tu capacidad para liderar equipos serán clave para el éxito en este rol.

Rubros en los que deberás manejar: Gastronomía, Retail y Mayorista.

Tus responsabilidades incluirán la planificación y ejecución de campañas de marketing digital, gestión de presupuestos y análisis de datos para optimizar el rendimiento de las campañas.

Trabajarás en estrecha colaboración con los equipos de ventas y productos para alinear las estrategias de marketing con los objetivos comerciales.

Se requiere un mínimo de 5 años de experiencia en roles de liderazgo en marketing, con un fuerte enfoque en marketing digital y conocimiento en el uso de inteligencia artificial para optimizar procesos.

Debe tener habilidades demostrables en la gestión de campañas en Tiktok y META, enfocadas en resultados (facturación y ventas).

Responsabilidades principales:

  1. Liderar la estrategia de mercadeo para las diferentes marcas del grupo, asegurando el posicionamiento y reconocimiento en el mercado.

  2. Lanzar campañas estratégicas en plataformas como META, Google y TikTok.

  3. Coordinar y supervisar al equipo, asegurando la correcta ejecución de planes de trade marketing y estrategias de ventas.

  4. Desarrollar y ejecutar estrategias de marca, incluyendo campañas publicitarias, comunicaciones y visual merchandising para maximizar la atracción de clientes y aumentar las ventas.

  5. Gestionar la estrategia digital del grupo, con foco en e-commerce, fortalecimiento de la marca en canales digitales y campañas innovadoras.

  6. Realizar análisis de mercado y del consumidor, con visitas a canales de ventas para identificar oportunidades de crecimiento.

  7. Liderar participación en eventos, ferias y patrocinios para aumentar la visibilidad de las marcas.

  8. Supervisar y dar seguimiento a las actividades del plan de mercadeo, asegurando el cumplimiento de objetivos.

Requisitos:

  • Profesional en Administración de Negocios, Mercadeo, Publicidad o carreras relacionadas.

Si tienes un enfoque estratégico, habilidades de liderazgo comprobadas y entusiasmo por el marketing digital, este es el lugar para ti.

Únete a nosotros y contribuye a la expansión de nuestra marca en el mercado global.

Si crees que tienes lo necesario, esperamos conocer tu perfil y cómo puedes contribuir a nuestros objetivos.

Valued

ARCN GROUP SAS es una empresa multinacional diversificada en sectores como gastronomía, heladerías, decoración para el hogar y oficina, cuidado de la piel, maquillaje y artículos para mascotas.

Nuestras marcas incluyen Delicadez, Live by Delicadez, Chikori, The World Deli y Velatto heladería.

Buscamos continuamente nuevos talentos; si buscas crecimiento profesional, ¡únete a nosotros!

#J-18808-Ljbffr


Required Skill Profession

Marketing De Productos Y Gestión De Marca



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    Unlock Your Gerente Lider Potential: Insight & Career Growth Guide


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