Job Description: Event & Experience Manager
Position Overview
We are seeking a dynamic and highly organized Event & Experience Manager to lead the planning, execution, and continuous improvement of 12–20 major events annually.
This role sits at the intersection of internal culture building and brand promotion, ensuring that every event—whether designed for our employees, partners, or customers—embodies our values, strengthens our team, and elevates our coffee business in the marketplace.
Key Responsibilities
Event Strategy & Planning
• Develop and manage the annual event calendar spanning internal cultural experiences, external brand activations, and community engagement initiatives.
• Align event themes with company goals, ensuring they showcase our coffee products, highlight innovation, and reinforce our cultural pillars.
• Create budgets, timelines, and project plans for each event.
Execution & Operations
• Oversee all event logistics including venue selection, catering, equipment, branding, décor, and staffing.
• Partner with cross-functional teams (marketing, HR, sales, product) to ensure alignment and maximize event impact.
• Manage external vendors, agencies, and contractors, negotiating favorable terms and ensuring flawless execution.
Culture & Experience
• Design internal cultural events (e.g., company gatherings, employee appreciation days, themed celebrations) that build connection and celebrate milestones.
• Curate unique, memorable experiences that embody our mission and inspire employees and partners.
Brand Promotion & Marketing
• Plan consumer-facing activations (e.g., coffee tastings, pop-ups, retail launches, trade shows) to build visibility and drive brand awareness.
• Collaborate with marketing to design event content, storytelling, and post-event campaigns.
• Capture and report ROI metrics such as engagement, leads, media coverage, and sales impact.
Measurement & Improvement
• Track event performance against goals and provide insights for continuous improvement.
• Develop playbooks and processes to make each event more efficient and impactful year over year.
Qualifications
• 5+ years of experience in event management, brand activations, or experiential marketing (food & beverage or lifestyle brands preferred).
• Proven track record of managing multiple events annually (5+), with measurable business and cultural impact.
• Strong project management, budget oversight, and vendor negotiation skills.
• Creative thinker with an eye for detail, capable of transforming ideas into unforgettable experiences.
• Exceptional interpersonal and communication skills to work with employees, executives, partners, and customers.
• Passion for coffee culture, hospitality, and brand storytelling.
What Success Looks Like
• Employees feel connected, inspired, and proud of our company culture.
• Customers, partners, and the community recognize our coffee brand as innovative, experiential, and memorable.
• Events run seamlessly, within budget, and deliver clear cultural and business ROI.