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Urgent! Especialista en Atracción Digital – Trafficker B2B Job Opening In Colombia, Colombia – Now Hiring Tree-a Enterprises SAS
En
Tree-a
buscamos un/a
Trafficker Digital
con visión estratégica y enfoque en resultados, que diseñe, ejecute y optimice campañas de atracción (inbound y outbound) para generar un flujo constante y sostenible de
leads calificados (MQLs y SQLs)
.
Tu principal misión será
impulsar la generación de demanda
a través de campañas pagas y orgánicas, optimizando la inversión y asegurando la entrega de oportunidades de negocio reales al equipo comercial.
Responsabilidades clave:
· Diseñar e implementar campañas publicitarias en
Google Ads, Meta Ads, y LinkedIn Ads
, orientadas a la captación de leads calificados.
· Gestionar plataformas de
automatización de marketing y CRM
(HubSpot, Apollo, , etc.) para segmentar, puntuar y nutrir leads.
· Realizar
análisis predictivo y segmentación avanzada
para identificar oportunidades de crecimiento y mejorar la efectividad de las campañas.
· Ejecutar pruebas
A/B testing
en audiencias, creatividades, mensajes y páginas de aterrizaje para optimizar resultados.
· Monitorear y reportar KPIs clave como
CPL, CTR, tasa de conversión, ROAS y CAC
, asegurando eficiencia y escalabilidad.
· Proponer estrategias innovadoras para la
atracción outbound
, incluyendo email outreach, secuencias automatizadas y prospección en frío.
Requisitos:
Formación y Experiencia:
·
+1 año
de experiencia comprobable en cargos relacionados con growth marketing,
SEM y SEO
, tráfico digital, performance o growth marketing, preferiblemente en entornos B2B.
· Tecnólogo o profesional en
Mercadeo, Comunicación, Publicidad, Ingeniería Comercial
o áreas afines.
· Experiencia demostrable en
campañas orientadas a generación de leads calificados
(MQLs y SQLs).
· Conocimiento en la estructuración de
funnels inbound y outbound
enfocados en conversión.
· Deseable experiencia en sectores como
tecnología, agroindustria o sostenibilidad
Habilidades:
· Enfoque en resultados, trabajo autónomo y pensamiento analítico, con enfoque en eficiencia de costos (CPL, ROAS, CAC).
· Capacidad analítica para interpretar métricas y tomar decisiones basadas en datos.
· Organización y autonomía, con capacidad para priorizar en entornos dinámicos.
· Perfil creativo, con iniciativa para proponer nuevas estrategias de captación.
· Habilidad para colaborar con áreas comerciales, de contenido y diseño.
· Perfil experimentador, creativo y adaptable a estructuras en crecimiento.
· Excelentes habilidades de comunicación y gestión de múltiples proyectos simultáneos.
Herramientas y Plataformas (indispensable experiencia o alta adaptabilidad):
·
Pauta digital:
Google Ads, Meta Ads, LinkedIn Campaign Manager.
·
Analítica y seguimiento:
Google Analytics, Tag Manager, Hotjar, Meta Business Suite.
·
Automatización y CRM:
HubSpot, RD Station, GoHighLevel.
·
Prospección y outbound:
Apollo, , Instantly, Lemlist, Mailtrack, Waalaxy.
·
Landing Pages y funnels:
WordPress, Webflow, Instapage, Typeform, Canva, Notion.
Modalidad:
Remoto
Jornada completa
Ofrecemos:
Salario fijo + variable por cumplimiento.
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Unlock Your Especialista en Potential: Insight & Career Growth Guide
Real-time Especialista en Jobs Trends in Colombia, Colombia (Graphical Representation)
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Great news! Tree-a Enterprises SAS is currently hiring and seeking a Especialista en Atracción Digital – Trafficker B2B to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Especialista en Atracción Digital – Trafficker B2B Jobs Colombia.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Tree-a Enterprises SAS adheres to the cultural norms as outlined by Expertini.
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