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Urgent! Especialista en Analítica de Datos Marketing Job Opening In Bogotá – Now Hiring FacTECH Servicios Informáticos

Especialista en Analítica de Datos Marketing



Job description

FACTECH es una empresa multinacional especializada en proporcionar a las grandes compañías servicios de IT en las principales tecnologías.

Contamos con más de 2.500 profesionales al servicio de nuestros principales clientes y con presencia en España, Colombia y México.

Actualmente estamos ampliando nuestro equipo y buscamos un/a Especialista en Analítica de Datos Marketing

Objetivo Del Cargo

  • Analizar, interpretar y transformar datos en información accionable para la toma de decisiones estratégicas en el área de marketing, optimizando campañas y estrategias para maximizar el impacto en los resultados del negocio.

Responsabilidades

  • Diseñar e implementar estrategias de medición y análisis de datos para campañas y plataformas digitales.

  • Configurar y administrar herramientas de analítica web y seguimiento (Google Analytics, Tag Manager).

  • Realizar análisis profundo de datos para identificar patrones, tendencias y oportunidades.

  • Crear dashboards e informes para presentar información clara y accionable a los equipos de negocio.

  • Proponer recomendaciones basadas en datos para optimizar estrategias de marketing y producto.

  • Desarrollar modelos predictivos y análisis avanzado para soporte en la toma de decisiones.

  • Mantenerse actualizado sobre tendencias y nuevas tecnologías en analítica de datos.

Habilidades

  • Dominio avanzado de herramientas de analítica (Google Analytics, Tableau, Power BI).

  • Experiencia en SQL, Python o R para manipulación y análisis de datos.

  • Conocimiento en modelos de atribución y métricas clave (CLV, ROI, ROAS).

  • Capacidad para trabajar con grandes volúmenes de datos y generar insights prácticos.

  • Competencias en analítica predictiva y machine learning básico.

  • Habilidades de comunicación para explicar datos a audiencias no técnicas.

  • Pensamiento crítico y enfoque en la resolución de problemas.4

Requisitos Del Cargo

  • Educación: Profesional en Estadística, Ingeniería de Sistemas, Marketing, Economía o áreas afines.

Experiencia

  • Mínimo 3 años en analítica de datos, preferiblemente en el sector de marketing.

  • Experiencia en el manejo de grandes volúmenes de datos y herramientas de visualización.

¿Qué ofrecemos?

  • Tipo de contrato: Indefinido
  • Entorno de trabajo colaborativo y dinámico
  • Oportunidad de trabajar con tecnologías punteras
  • Acompañamiento profesional desde nuestro equipo de gestión de talento

¿Estás interesado/a o conoces a alguien que pueda encajar?

Escríbeme por privado o aplica directamente

FacTECH Colombia


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