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Urgent! Digital Strategy Planner Job Opening In Bogotá – Now Hiring PHD Colombia

Digital Strategy Planner



Job description

En
PHD
estamos en la búsqueda de un
Digital Strategy Planner Senior
para integrar nuestro equipo.

Buscamos un perfil estratégico y analítico, con una visión digital sólida y experiencia comprobada en iniciativas de
performance y conversión
, capaz de transformar datos y tendencias en planes que conecten a las marcas con sus audiencias y generen resultados de negocio medibles.

Responsabilidades principales

  • Diseñar estrategias digitales integrales que incluyan
    social, search, programmatic, content y e-commerce
    , con foco en performance y ventas.

  • Analizar data y comportamientos de audiencia para generar insights accionables que impacten en conversiones y resultados comerciales.

  • Identificar y aplicar tendencias, plataformas emergentes y soluciones innovadoras que potencien el rendimiento de las campañas.

  • Definir
    KPIs de negocio y de venta final
    , medir resultados y recomendar optimizaciones con impacto directo en revenue.

  • Colaborar de manera transversal con equipos de medios, creatividad, data, e-commerce y tecnología para asegurar planes robustos y escalables.

  • Liderar presentaciones estratégicas con clientes, traduciendo data y tendencias en storytelling claro y persuasivo.

  • Acompañar la ejecución y seguimiento de iniciativas digitales, asegurando la consistencia entre la estrategia y la implementación.

Requisitos

  • Experiencia mínima de
    5 años
    en planeación digital, estrategia o medios, con foco en performance, e-commerce y campañas orientadas a ventas.

  • Conocimiento sólido en ecosistemas digitales:
    Google, Meta, TikTok, LinkedIn, programmatic, marketplaces y plataformas de e-commerce
    .

  • Experiencia en
    medición y optimización de KPIs de negocio
    (conversión, leads, ROAS, revenue).

  • Manejo de herramientas avanzadas de analítica:
    Google Analytics 4, Google Tag Manager, social listening, dashboards y plataformas de atribución de performance
    .

  • Experiencia trabajando en
    equipos transversales y liderando proyectos digitales integrales
    .

  • Deseable experiencia en roles con responsabilidad sobre resultados comerciales directos.

Competencias clave

  • Pensamiento estratégico y analítico orientado a resultados de negocio.

  • Liderazgo colaborativo, con capacidad de trabajar transversalmente con diferentes equipos y stakeholders.

  • Comunicación clara, síntesis y capacidad de storytelling estratégico.

  • Curiosidad, actualización constante y visión innovadora en tendencias digitales y plataformas emergentes.

  • Orientación consultiva y enfoque en optimización continua de resultados.

Te ofrecemos

contrato a termino indefinido

Horario hibrido

Beneficios extralegales

y mass


Required Skill Profession

Other General



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    Unlock Your Digital Strategy Potential: Insight & Career Growth Guide


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