Overview
Digital Media Buyer - Remote, Latin America
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.
We are expanding and seeking a data-driven Digital Media Buyer with strong experience in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, and media strategy to join our team.
Media Buying & Strategy
- Execute data-driven media buying strategies that align with client goals and target audiences.
- Conduct market research to identify the most effective media channels.
- Analyze historical campaign data to inform media mix and performance projections.
- Recommend channel-specific budgets and optimize spend based on performance metrics.
- Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
Campaign Execution & Management
- Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
- Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
- Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
Budget Management
- Manage and allocate media budgets effectively across channels to maximize campaign performance.
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
- Identify opportunities for cost-saving without compromising campaign effectiveness.
Skills & Qualifications
- 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
- Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
- Proven track record of managing performance marketing campaigns with a focus on results.
- Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
- Exceptional analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Self-motivated, detail-oriented, and able to work independently and as part of a team.
- Proficiency with media buying and planning tools.
Company Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice.
You will have opportunities to work on a variety of projects for our clients and collaborate with modern technologies and some of the best professionals in the industry.
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Software Development
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