DIGITAL MARKETING SPECIALIST
(Remote position,
must be based in Medellín or nearby
)
About the Company
This position is managed by
BMM Global Consulting
on behalf of
Infusion Solutions
(by SCM holding) — a U.S.-based healthcare holding group focused on senior care home living, clinics, and pharmacies.
You'll be part of a remote-first team supporting SCM's operational and marketing efforts as it expands its presence and impact across the North American healthcare landscape.
About the Role
We're seeking a bilingual, creative, and detail-oriented Digital Marketing & Advertising Representative to support our U.S.-based team.
You will lead day-to-day marketing operations: from managing social media and email campaigns to creating promotional materials and analyzing performance.
You'll work closely with our team to shape campaigns, grow engagement, and ensure the smooth execution of digital and offline marketing efforts.
You'll manage core accounting responsibilities, such as financial reporting, payroll, accounts receivables, and reconciliations.
This is a role with potential future growth as we scale.
What You'll Do
Social Media Management
- Plan, schedule, and publish content across Facebook, LinkedIn, Instagram, etc.
- Manage listings and reviews on platforms like Google, Yelp, Bing
- Engage with followers (likes, comments, DMs) and grow reach through community tactics
- Use audience insights to improve content and follower growth
Email Marketing & CRM
- Build and send marketing emails and newsletters
- Monitor metrics (open/click rates), provide performance reports
- Maintain and update our marketing contact database (clean, grow, segment)
Content Creation & Print Marketing
- Design visuals and promo materials using Canva
- Use Adobe Suite tools (Illustrator, Photoshop, Acrobat) when needed
- Manage creation and delivery of brochures, flyers, business cards, branded items
- Research and coordinate with cost-effective vendors (local and international)
Campaign Performance & Insights
- Track campaign performance using basic analytics
- Provide actionable insights to improve digital engagement and ad ROI
- Support data-driven decision-making with basic reporting
What We're Looking For
- 1–2 years of experience in marketing, social media, or digital campaigns
- Proficiency in Canva + basic Adobe Suite (Illustrator, Photoshop, Acrobat)
- Experience with email platforms like Mailchimp or HubSpot
- Organized, creative, and comfortable managing multiple projects
- Strong communication and writing skills (English and Spanish required)
- Bachelor's in Marketing or related field (or equivalent experience)
- Based in Colombia — ideally Medellín or nearby
Why Join Us?
- Build and shape the foundation of our finance operations
- Fully remote, flexible work structure
- Opportunity to grow