Overview
The Paid Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising.
The role may also involve Programmatic Display and other third-party social platforms.
This includes site research, keyword research, campaign development, optimization, and performance analysis for our clients.
Remote opportunity.
Responsibilities
- Lead, maintain, and continuously optimize client accounts
- Demonstrate a deep understanding of clients' goals and business objectives
- Create decks to report on campaign performance
- Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
- Provide internal and external reporting with regards to the status of a project and how the client and company goals are being met
- Identify additional growth opportunities in other marketing channels
- Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
- Use campaign data to recommend and implement optimizations to improve overall campaign performance
- Extract insight from campaign data, identify relevant trends, and provide proactive recommendations to enhance and exceed client goals
- Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as third-party software (Marin) to develop and edit campaigns to ensure ROI
- Continuously manage and adjust campaign budget allocation
- Develop search marketing creative, including keyword generation, text ad copy, and landing page copywriting
- Stay up-to-date on the latest trends in online search marketing
Qualifications
- Bachelors Degree
- 3 years of Paid Media (search and social) experience at a digital marketing agency
Benefits
- Medical, Dental, Vision, Short-Term Disability, and Life insurance
- 401(k) plus match, to help plan for your future
- Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days
- Flexible Fridays
- Option to work completely remote
- Access to senior management and mentoring opportunities
- Optional COVID safe company gatherings
Logical is an Equal Opportunity Employer.
We strongly encourage candidates of all different backgrounds and identities to apply.
Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.
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