Overview
Digital Analyst (Paid Media) – WPP Media, Bogota, D.C., Capital District, Colombia.
WPP Media is the global media collective of WPP.
We help clients maximize the impact of digital advertising across Programmatic, Search, and Social Media channels.
Role Summary
As a Digital Analyst (Paid Media), you will analyze and optimize digital advertising campaigns across Programmatic, Search, and Social Media channels.
You will support key clients across LATAM and the US, ensuring media investments are efficient and aligned with strategic objectives.
You will leverage data and performance metrics to provide actionable insights that drive campaign effectiveness and business growth.
Responsibilities
- Analyze and optimize digital advertising campaigns across Programmatic, Search, and Social Media channels.
- Support key clients across LATAM and the US to ensure media investments are efficient and aligned with objectives.
- Provide actionable insights based on data and performance metrics to improve campaign effectiveness and deliver measurable value.
Qualifications
- Around 1 year of experience in digital marketing, media buying, or related fields.
- Advanced Excel skills with strong data manipulation and reporting abilities.
- Proficient in English, both written and spoken.
- Solid analytical and numerical thinking to interpret campaign data effectively.
- Familiarity with Paid Media platforms and understanding of KPIs.
- Knowledge of ETL processes or data platforms is a plus.
Benefits
- Competitive medical, group retirement plans, vision, and dental insurance.
- Significant paid time off and employee discounts.
- Employee mental health awareness days.
- Hybrid work approach with in-office presence around four days a week.
About WPP Media
WPP Media is WPP’s global media collective.
We bring the best platforms, people, and partners together to create growth opportunities.
WPP Media is an equal opportunity employer and we are committed to fostering a culture of respect and belonging.
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