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Colombia Jobs Expertini

Data Strategy Analyst Job Opening In Bogotá – Now Hiring Publicis Groupe


Job description

En
Bogotá – Colombia,
estamo
s
en búsqueda de una persona para el cargo de
Data Strategy Analyst.
Con 1 año o más de experiencia en sectores de mercadeo y publicidad, su misión se centrará en asegurar la correcta implementación, medición y análisis de datos de las campañas digitales de los clientes, brindando soporte técnico y estratégico para optimizar el rendimiento de las campañas.

Responsabilidades

  • Monitorear y analizar el comportamiento de usuarios en sitios web y plataformas de redes sociales para generar insights estratégicos sobre el rendimiento de campañas pagas y contenido orgánico.

  • Implementar, configurar y gestionar herramientas de Web Analytics como Google Analytics 4, Google Tag Manager, y otras soluciones de medición digital, garantizando la correcta captura de datos de sitios web y aplicaciones.

  • Interpretar datos de tráfico web (páginas vistas, fuentes de tráfico, tasas de conversión, eventos, etc.) y realizar recomendaciones para la optimización de la experiencia del usuario (UX), embudos de conversión y mejora del rendimiento de campañas.

  • Implementar y gestionar herramientas de social listening para detectar tendencias emergentes, opiniones de los consumidores, y potenciales crisis de marca en tiempo real.

  • Interpretar datos cuantitativos y cualitativos, proporcionando recomendaciones basadas en análisis de audiencias, rendimiento de contenido y comportamiento del usuario.

  • Elaborar dashboards y reportes avanzados que presenten el desempeño de campañas digitales, tanto pagas como orgánicas, utilizando Google Analytics, Tableau, Google Looker, y otras plataformas de análisis.

  • Realizar análisis de mercado, benchmarking competitivo y estudios de audiencias para identificar oportunidades de optimización y crecimiento para los clientes.

  • Presentar hallazgos a clientes a través de informes detallados con visualización de datos efectiva, proporcionando insights clave para la toma de decisiones estratégicas.

  • Colaborar estrechamente con los equipos creativos y de performance para desarrollar estrategias integrales basadas en datos, asegurando que las iniciativas digitales estén alineadas con los objetivos comerciales del cliente.

  • Participar activamente en la planeación y ejecución de estrategias de paid media en redes sociales, optimizando campañas y maximizando la eficiencia en base a análisis de KPIs
  • Implementar nuevas herramientas de análisis de datos según sea necesario.

  • Mantenerse actualizado y capacitar a los equipos locales y regionales sobre la agenda de reporting, herramientas y entrega de información
  • Asegurar el cumplimiento de los procesos, políticas y procedimientos de la compañía a nivel local y regional.

Requerimientos

  • Conocimiento avanzado en plataformas de social media y paid media como Meta Ads Manager, TikTok Ads, y X Ads.

  • Experiencia con herramientas de social listening como Brandwatch, Talkwalker, y Synthesio.

  • Sólida experiencia en Google Analytics, Google Tag Manager, Facebook Analytics y otros sistemas de analítica web.

  • Excel avanzado.

  • Habilidades excepcionales en la interpretación y visualización de datos complejos para audiencias no técnicas.

  • Competencia avanzada en visualización de datos y creación de dashboards utilizando Tableau, Looker, Power BI, o herramientas similares.

  • Deseable inglés Intermedio.

Beneficios adicionales

  • Contamos con una plataforma de interacción y conexión basada en inteligencia artificial llamada
    Marcel,
    la cual cuenta con herramientas de e-learning como Udemy y LinkedIn Learning, con más de
    cursos en diferentes temas en donde podrá capacitarse según sus intereses.

    Además de conectar con las más de mentes creativas de Publicis Groupe.

  • Contamos con beneficios como:
    trabajo hibrido, fondo de empleados, seguro de vida, día libre de cumpleaños,
    además de, la oportunidad de aplicar a las diferentes
    vacantes a nivel global
    dentro de la compañía y la posibilidad de trabajar hasta
    6 semanas al año desde otro país
    donde Publicis Groupe tenga presencia desde la iniciativa global
    Work Your World.

Publicis Groupe
#ThePowerOfOne
conecta la creatividad y la tecnología, celebrando
#VivaLaDifference.
Reconocemos y apreciamos las diferencias individuales como fortalezas que enriquecen a nuestros equipos y a la comunidad.

La diversidad y la inclusión son clave para nuestro éxito

Required Skill Profession

Other General


  • Job Details

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Unlock Your Data Strategy Potential: Insight & Career Growth Guide


Real-time Data Strategy Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Data Strategy in Bogotá, Colombia, highlighting market share and opportunities for professionals in Data Strategy roles.

18828 Jobs in Colombia
18828
969 Jobs in Bogotá
969
Download Data Strategy Jobs Trends in Bogotá and Colombia

Are You Looking for Data Strategy Analyst Job?

Great news! is currently hiring and seeking a Data Strategy Analyst to join their team. Feel free to download the job details.

Wait no longer! Are you also interested in exploring similar jobs? Search now: .

The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Publicis Groupe adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Colombia laws and regulations

What Is the Average Salary Range for Data Strategy Analyst Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Bogotá. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Data Strategy Analyst?

Key qualifications for Data Strategy Analyst typically include Other General and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

How Can I Improve My Chances of Getting Hired for Data Strategy Analyst?

To improve your chances of getting hired for Data Strategy Analyst, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

Interview Tips for Data Strategy Analyst Job Success

Publicis Groupe interview tips for Data Strategy Analyst

Here are some tips to help you prepare for and ace your Data Strategy Analyst job interview:

Before the Interview:

Research: Learn about the Publicis Groupe's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

Be Honest: Don't exaggerate your skills or experience.

Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Data Strategy Analyst interview at Publicis Groupe, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Publicis Groupe's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

How to Set Up Job Alerts for Data Strategy Analyst Positions

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