Data Strategist

Job description

Data Strategist

Direct message the job poster from Findasense

Global Talent Acquisition Lead @Findasense | Human Talent Strategic Management

Accountable for translating global data strategy into actionable market-specific plans, enhancing data capture, segmentation, and CRM activation across regions.

The Global CX Data Strategist ensures full alignment between data privacy regulations, first-party data collection, and business performance through loyalty and engagement initiatives.

This role plays a key part in transforming the Connection Center into a data-driven growth engine, connecting marketing, legal, and technology teams around unified, privacy-compliant strategies.

A strategic connector between data governance, CRM activation, and business growth.

This role is ideal for a data-savvy leader who understands how to align privacy, performance, and personalization at scale.

The Data Strategist brings clarity to complexity and ensures every market leverages data as a competitive advantage.

• Data Capture Strategy Matrix (first-party, zero-party, behavioral)
  Where data is collected (channels and touchpoints), What type of data is captured (demographic, behavioral, transactional), How it's captured (consent mechanisms, tools, workflows), How it is transformed into actionable insights.
  
  
• Segment Activation Models linked to CRM Campaigns
• Performance Dashboards and Attribution Frameworks
• Global-to-Local Data Governance Guidelines
• Market-Specific Data Playbooks
• Strategic Inputs for Loyalty Programs
• Privacy Policy Implementation Guidelines
• Privacy Policy Implementation Guidelines and Compliance Maps

El Rol

Accountable for translating global data strategy into actionable market-specific plans, enhancing data capture, segmentation, and CRM activation across regions.

The Global CX Data Strategist ensures full alignment between data privacy regulations, first-party data collection, and business performance through loyalty and engagement initiatives.

This role plays a key part in transforming the Connection Center into a data-driven growth engine, connecting marketing, legal, and technology teams around unified, privacy-compliant strategies.

A strategic connector between data governance, CRM activation, and business growth.

This role is ideal for a data-savvy leader who understands how to align privacy, performance, and personalization at scale.

The Data Strategist brings clarity to complexity and ensures every market leverages data as a competitive advantage.

• Data Capture Strategy Matrix (first-party, zero-party, behavioral)
  Where data is collected (channels and touchpoints), What type of data is captured (demographic, behavioral, transactional), How it's captured (consent mechanisms, tools, workflows), How it is transformed into actionable insights.
  
  
• Segment Activation Models linked to CRM Campaigns
• Performance Dashboards and Attribution Frameworks
• Global-to-Local Data Governance Guidelines
• Market-Specific Data Playbooks
• Strategic Inputs for Loyalty Programs
• Privacy Policy Implementation Guidelines
• Privacy Policy Implementation Guidelines and Compliance Maps

• Lead the design and implementation of comprehensive data capture and segmentation strategies tailored to each market, ensuring alignment with global standards and local opportunities.
  
  

• Bridge the gap between global data strategy and operational execution across CRM, loyalty, and consumer touchpoints.
  
  
• Collaborate with Platforms, Data Engineering, and CX teams to ensure seamless integration and traceability from data capture to business performance metrics.
  
  
• Define market-specific adaptations for data privacy, ensuring compliance across all digital channels (email, web, mobile, retail).
  
  
• Partner with local legal and IT teams to reinforce data protection protocols and ensure GDPR, LGPD, and similar frameworks are reflected in consumer journeys.
  
  
• Work with Loyalty teams to define data requirements for gamification, personalization, and retention mechanics.
  
  
• Define and track KPIs to evaluate data quality, performance, governance adoption, and return on data initiatives.
  
  

• BA or BS in Data Strategy, Marketing, Business, or related fields; a Master's is a plus.
  
  
• Deep understanding of database logic.
  
  
• Understanding of data storage concepts.
  
  
• Experience in database structuring.
  
  
• Basic knowledge of SQL or MySQL and Python.
  
  
• 4+ years of experience in data strategy, CRM, or digital marketing roles — preferably within CPG or multi-market environments.
  
  
• Demonstrated experience in loyalty programs and in adapting global strategies to local needs.
  
  
• Strong understanding of GDPR, LGPD, and international data privacy frameworks.
  
  
• Proficiency in CRM platforms (Salesforce, Dynamics), segmentation tools, and customer data platforms (CDPs).
  
  
• Strategic thinker with strong collaboration and communication skills.
  
  
• Fully proficient in English and Spanish.
  
  
• Proven track record working with cross-functional teams including legal, IT, and marketing.
  
  

• Enjoy 23 days of annual vacation to relax and find your inner Zen
• You'll get your birthday off, so you can relax and celebrate in style!
• Hybrid work environment
• Work at your own pace with our flexible schedule
• Exciting opportunities for professional growth!
• Get ready for a rewarding opportunity! As part of this amazing role, you'll have the chance to contribute your time and skills to a meaningful cause.
  
  Join our team and enjoy 40 hours of life-changing volunteer work each year.
  
  

At Findasense, we're a global Customer Experience company, driven by the power of data to create personalized experiences and execute strategies through meaningful content.

We believe in self-management, transparency, and a collaborative culture where our EPIC model (Strategy, Purpose, Identity, and Culture) makes us unique, different, and enables us to build lasting relationships.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst

• Industries

  Advertising Services

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Desarrollo Empresarial Y Estrategia