Data cloud sales force Senior

Requirements

Must have:

• Proven experience working with Salesforce Data Cloud (formerly Customer Data Platform) and Marketing Cloud
• At least 3 years of experience with Salesforce CRM, Marketing Cloud, and/or Data Cloud
• Strong knowledge of Data Extensions, SQL, AMPscript, and data modeling
• Experience with ETL processes and integrating data from multiple sources
• Familiarity with REST/SOAP APIs and Marketing Cloud Connect
• Understanding of customer journey orchestration and marketing automation
• Experience participating in meetings with cross-functional teams to gather requirements and propose solutions
• Ability to design and implement data ingestion pipelines, identity resolution, and calculated insights
• Experience integrating external data sources (e.g., LinkedIn, Viant, webinars) into Data Cloud
• Ability to manage data governance, privacy compliance, and data quality across platforms

Nice to have:

• Salesforce certifications (e.g., Marketing Cloud Developer, Data Cloud Consultant)
• Experience with CDP platforms, identity resolution, and consent management
• Knowledge of privacy regulations such as GDPR and CCPA
• Background in digital marketing, CRM, or data engineering
• Familiarity with real-time personalization strategies and GenAI-powered tools

Responsibilities

• Design and implement data ingestion pipelines from multiple sources into Salesforce Data Cloud
• Configure and manage data models, identity resolution rules, and calculated insights
• Integrate external data feeds and optimize data flows with data engineering teams
• Maintain documentation related to architecture, data dictionary, lineage, and governance
• Develop and maintain journeys, automations, and personalized campaigns in Marketing Cloud
• Implement Data Extensions, AMPscript, SQL queries, and scripting for dynamic content
• Monitor campaign performance and troubleshoot deliverability and personalization issues
• Collaborate with marketing and analytics teams to define use cases and technical solutions
• Support A/B testing, audience segmentation, and real-time personalization
• Stay current with Salesforce releases and recommend platform enhancements

Required Languages

• English: Fluent Advanced (96–100%)

Location

• Colombia – Remote