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Colombia Jobs Expertini

Urgent! CX & Digital Marketing Analyst Job Opening In Bogotá – Now Hiring Inchcape plc



Job description

Overview

Posición basada en Colombia.

No es elegible a los beneficios definidos en la política de movilidad internacional (Employee Initiated).

La oportunidad, dentro del equipo de Marketing de Inchcape Colombia Macam, busca un/a CX& Digital Marketing Analyst para liderar la ejecución de la estrategia de transformación digital y experiencia del cliente mediante el análisis avanzado de datos, la gestión integral de plataformas tecnológicas y la implementación de soluciones que impulsen la rentabilidad y la eficiencia operativa, garantizando una experiencia premium y consistente en los puntos de contacto digitales y asegurando el cumplimiento de estándares de calidad y objetivos comerciales establecidos.

Responsibilities

  • Desarrollar reportes de trazabilidad de clientes mediante PowerPivot y PowerQuery, creando dashboards de funnel de ventas que integren Salesforce, bases de garantías y matrículas activas.

    Validar datos y métricas con OEM para asegurar precisión en el reporting y facilitar la toma de decisiones estratégicas.

  • Liderar la implementación y adopción de Salesforce Lead Management en la red de concesionarios, capacitando equipos internos y externos en el uso efectivo de las herramientas.

    Generar reportes, dashboards y KPIs mensuales por unidad de negocio, resolviendo incidencias técnicas y gestionando iniciativas de continuous improvement de la plataforma.

  • Actualizar contenido, precios y productos en las plataformas digitales (websites de las marcas, e-Commerce, Stock Locator, Conecta, DXP), incluyendo la creación de páginas especializadas de Tecnologías y Garantía en fichas técnicas.

  • Administrar la estrategia de Reputation.com en la red de concesionarios para garantizar visibilidad digital positiva y experiencia óptima en puntos de venta.

  • Ejecutar proyectos especiales que se encuentren dentro del área de expertise y contribuyan al cumplimiento de objetivos departamentales y organizacionales.

Qualifications

  • Capacidad de análisis y atención a los detalles para gestionar la información generando valor para la toma de decisiones.

  • Profesional en Ingeniería, Mercadeo, Publicidad y/o digital Administración de Empresas o afines.

  • Conocimiento en marketing digital, analytics de mercadeo y comunicaciones.

  • Excel avanzado (PowerPivot, PowerQuery).

  • Ideal si tienes experiencia en gestión de Salesforce Lead Management, Google My Business, Salesforce Marketing Cloud, Power BI, SemRush, Reputation.com.

About us

Inchcape es el líder mundial de distribución automotriz con presencia en más de 40 mercados.

Colaboramos con las marcas más importantes del sector para impulsar de forma sostenible una mejor movilidad para hoy y para el futuro.

Nuestro diverso equipo global, de más de 16.000 profesionales, fomenta una cultura inclusiva y colaborativa, ofreciendo una experiencia excepcional a nuestros clientes y socios.

Somos una compañía dinámica y en rápido crecimiento, que impulsa la transformación de nuestra industria y redefine el futuro.

Si eres una de las personas seleccionadas, nos pondremos en contacto contigo para comenzar nuestro proceso de selección.

Podríamos pedirte información adicional para conocer más sobre tu experiencia, formación y trayectoria profesional.

Para cualquier soporte técnico, envíe un correo electrónico a

#J-18808-Ljbffr


Required Skill Profession

Investigación Y Análisis De Mercado, Inteligencia Empresarial Y Análisis



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