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Urgent! CRO Digital Analytics Job Opening In Bogotá – Now Hiring Confidential

CRO Digital Analytics



Job description

En Multiplica Talent te estamos buscando: somos una consultoría de recursos humanos especializada en el talento digital.

Buscamos un/a especialista en CRO con ganas de embarcarse en un ambicioso proyecto para una empresa del área de la salud y el bienestar en Colombia.

Te encargarás de implementar las estrategias de conversión digital en los canales digitales, a través del uso de herramientas de analítica, test multivariables y retención de cliente en los activos digitales, tomando como insumo el comportamiento minuciosos de los clientes y sus perfiles, con el fin de aumentar el número de conversiones e impulsar el crecimiento de las objetivos trazados por la organización.

El proyecto tiene una duración inicial prevista de 3 meses, tras la finalización del cual se propondrá la posibilidad de formar parte de nuevos proyectos en otros grandes clientes.

Responsabilidades:

  • Crear modelos analíticos a partir de un conjunto de datos para identificar oportunidades de optimización de conversión y ayudar a impulsar las decisiones de marketing.

  • Ejecutar estrategias a corto / medio plazo para incrementar el tráfico de calidad y la conversión en ventas / leads.

    3.

    Desarrollar las estrategias de conversión digital para supervisar que se cumplan los objetivos estratégicos previamente establecidos, en relación a ingresos y objetivos de la caja.

  • Analizar los KPI y métricas de la operación de conversión digital y proponer nuevas estrategias que permitan implementar acciones de mejora.

    5.

    Implementar y documentar pruebas A/B y multivariadas con el fin de optimizar la conversión de lead para cliente y aumentar la eficacia del embudo de marketing.

  • Gestionar puntos clave de conversión en el embudo de marketing, como landing pages y formularios de generación de leads.

  • Colaborar con miembros de otros equipos y canales (blogs, email marketing, redes sociales, etc.) para optimizar todos los puntos de conversión.

  • Ejecutar y/o cumplir los procesos, procedimientos, políticas, directrices y demás lineamientos de los sistemas de gestión, mediante la participación activa en las actividades preventivas para mitigar la materialización de riesgos, en la calidad del servicio, seguridad y salud en el trabajo y los impactos ambientales, entre otros.

Requirements

  • 2 años de experiencia en programación a través del uso y manejo de tecnologías y generadores de tráfico digital para conversión y ejecución de pruebas A/B Testing y multivariadas.

  • Manejo de Google Analytics
  • Conocimiento en KissMetrics,, MixPanel, Woopra, Omniture Clicky, Adobe Analytics, Qualoroo, Mailchimp, SurveyMonkey, Olark, SessionCam, Inspectlet, Clicktale, CrazyEgg, , FiveSecondsTest, Silverback 2.0

Benefits

  • Se contarán a lo largo del proceso


Required Skill Profession

Other General



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    Unlock Your CRO Digital Potential: Insight & Career Growth Guide


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