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Urgent! CRM Manager Job Opening In Bogotá – Now Hiring Inlaze



Job description

¿Quiénes somos?

En Inlaze usamos tecnología, datos y estrategia para impulsar a operadores de apuestas y casinos online.

Creamos soluciones digitales que hacen su negocio más ágil y rentable.

Tu próxima jugada puede ser con nosotros

En Inlaze estamos buscando a un/a CRM Strategist (Zoho) que quiera crecer resolviendo desafíos reales en el mundo del iGaming.

¿Quiénes somos?

En Inlaze usamos tecnología, datos y estrategia para impulsar a operadores de apuestas y casinos online.
Creamos soluciones digitales que hacen su negocio más ágil y rentable.
Nos gusta movernos rápido, pensar con claridad y trabajar con personas que hacen que las cosas pasen.

Tu misión

Vienes a construir, optimizar y mejorar la experiencia del cliente para miles de usuarios.
Lo que hagas se lanza, se mide y tiene impacto real en producto y negocio.

Lo que harás en el día a día

  • Diseñar y ejecutar la estrategia de CRM en Zoho para adquisición, retención y crecimiento
  • Configurar y mantener workflows, blueprints y campañas multicanal (email, WhatsApp, etc.)
  • Crear y depurar segmentaciones basadas en comportamiento, valor y ciclo de vida
  • Analizar dashboards en Zoho Analytics y convertir insights en acciones concretas
  • Integrar Zoho CRM con otras apps (Desk, Books, herramientas externas vía API)
  • Coordinar con Marketing, Ventas y Soporte para alinear procesos customer-centric

Lo que sumas al juego

  • Experiencia previa en gestión de CRM con enfoque estratégico y técnico (idealmente en Zoho)
  • Capacidad para cumplir objetivos de negocio medibles: LTV, churn, revenue incremental
  • Rigurosidad en el manejo de datos (integridad, privacidad y gobernanza – GDPR/Habeas Data)
  • Habilidad para capacitar y dar soporte interno en uso y adopción del CRM
  • Visión analítica para monitorear y reportar KPIs clave a dirección
  • Bonus: afinidad con el mundo de apuestas, juegos o plataformas digitales.

Extra puntos si tienes...

  • Experiencia lanzando modelos predictivos (propensity, churn, next-best-offer) en Zoho
  • Conocimiento de Deluge, Zoho Flow o herramientas iPaaS para automatización avanzada
  • Casos de éxito generando USD 50k de revenue incremental con campañas CRM
  • Certificaciones oficiales de Zoho CRM / Zoho One
  • Capacidad para liderar squads ágiles y documentar procesos colaborativamente

¿Te suena?
Si estás buscando un equipo donde tus ideas sí tienen espacio,
donde el trabajo no se mide en horas sino en impacto...

Hablemos.
Postula o envíanos tu perfil.

Departamento

Growth

Ubicaciones

Oficina Inlaze

Estado remoto

Híbrido

Colegas


María Fernanda Téllez Bastidas

Reclutadora TI


Required Skill Profession

Other General



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    Unlock Your CRM Manager Potential: Insight & Career Growth Guide


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  • The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Inlaze adheres to the cultural norms as outlined by Expertini.

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    • 7. Obeying Colombia laws and regulations
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    Inlaze interview tips for CRM Manager

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