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Urgent! Content Team Leader LATAM & Development Countries Job Opening In Bogotá – Now Hiring inDriver

Content Team Leader LATAM & Development Countries



Job description

Responsibilities



  • Lead the development and execution of influencer-first content marketing strategies for LATAM, ensuring alignment with global objectives while adapting to local market dynamics and cultural nuances.


  • Define influencer and content-driven themes, formats, and channels to support brand awareness, engagement, sentiment, and user acquisition across inDrive verticals (e.g., Ride Hailing, Delivery, City Services, Freight, etc.).


  • Expertise and Thought Leadership

  • Act as the regional subject matter expert for influencer and content marketing in LATAM, setting the benchmark for campaign authenticity, cultural relevance, and performance impact.


  • Provide strategic recommendations to global and regional stakeholders based on influencer insights, campaign data, and best practices.


  • Own the end-to-end influencer marketing roadmap in LATAM: from defining strategy to execution, optimization, and reporting.


  • Identify, onboard, and manage partnerships with creators, KOLs, and agencies to ensure impactful collaborations across different tiers (nano, micro, macro).


  • Design scalable influencer programs and activations tailored to LATAM audiences.


  • Optimize influencer investments against key metrics such as Engagement Rate, CPV, CPA, CTR, Reach, VTR, and ROI/ROAS.


  • Content Planning, Production, and Optimization

  • Integrate influencer collaborations into broader content plans across social, digital, and paid channels.


  • Oversee the localization and creative adaptation of influencer-driven assets for maximum resonance in LATAM markets.


  • Maintain and prioritize the influencer and content backlog for all non–ride–hailing verticals.


  • Partner with global and regional product, brand, PR, performance, and design teams to align influencer and content initiatives with business goals.


  • Serve as the primary point of contact for LATAM influencer marketing needs, ensuring smooth processes and clear communication across stakeholders.


  • Performance Tracking and Insights

  • Monitor, analyze, and report on influencer marketing KPIs, delivering actionable insights to optimize future collaborations.


  • Leverage both content and influencer data to identify trends, measure ROI, and uncover growth opportunities across LATAM markets.


  • Explore new influencer formats, storytelling techniques, and platform native features (e.g., TikTok trends, Instagram Collabs, YouTube Shorts) to stay ahead of the competition.


  • Drive knowledge sharing across LATAM and global teams, ensuring continuous improvement and scaling of influencer best practices.


  • Manage and allocate the LATAM influencer and content marketing budget effectively, ensuring cost efficiency and measurable ROI.



Qualifications



  • 4+ years of experience in influencer marketing (content marketing experience is a plus), with a proven track record of successful campaigns across LATAM.


  • English proficiency: B2+

  • Expertise in adapting global strategies to diverse LATAM markets and verticals.


  • Experience collaborating with cross-functional teams and managing complex influencer programs or regional workstreams.


  • Deep knowledge of major platforms in LATAM such as Instagram, TikTok, Facebook, YouTube, X/Twitter, and LinkedIn, including algorithms, audience behavior, and local best practices.


  • Strong expertise in influencer marketing and agency collaboration: from sourcing and contract negotiation to campaign design and performance optimization.


  • Solid grasp of key performance metrics: ER, CPV, CPA, CTR, VTR, ROI/ROAS.


  • Ability to lead cross processes and influence stakeholders without direct line management responsibility.


  • Strong organizational skills to run multiple influencer activations and campaigns simultaneously.


  • Comfortable working in fast-paced, remote-first, and multicultural environments.


  • Data-driven mindset with hands-on experience using analytics and influencer tools (Meta Business Suite, TikTok Creator Tools, Google Analytics, HypeAuditor, CreatorIQ, or similar).


  • Ability to transform data into actionable influencer strategies.


  • Strong creative sense for storytelling, content integration, and brand narrative.


  • Portuguese is a strong advantage.


  • Excellent communication and presentation skills with the ability to inspire both internal stakeholders and external partners.


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Required Skill Profession

Gestión Informática Y Gestión De Proyectos Informáticos, Desarrollo De Software



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