Purpose:
The Assistant Manager CRM Operations is responsible for the end-to-end execution of email and push notification programs for adidas North America.
This person will ensure flawless operations across Newsletter, Trigger and Transactional programs and push notifications supporting brand and ecommerce across adidas by partnering with internal and external stakeholders, along with creative resources to create best in class consumer-focused digital marketing communications.
Knowledge, Skills, and Abilities:
Execution of email marketing campaigns and push notifications including set up, deployment, testing, and optimization in collaboration with CRM teamOversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines and disclaimers.Building campaigns and selecting audiences within a large-scale email platformAct as point person with channel partners, including Business Units, Retail, Digital Content and Global Product Owners to ensure campaigns and assets are scheduled, tracked and received in a timely mannerUtilize planning tools, such as Smartsheet to manage overall workflow, meet deadlines for asset delivery and approving final contentQuality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experienceOversee the email approval process by collaborating across teamsIdentify improvements of email program and campaign performance, specifically new testing opportunitiesMaintain knowledge base of email, target consumer, retail, digital marketing and competitive trendsStrong quantitative and qualitative analytical skillsStrong command of the English language, communication and presentation skills, and confidence speaking in groups and sharing perspective Global/US CRMAdvanced computer skills, proven experience in ExcelFoundational understanding of the various components of email marketing – Strategy/Operations/Analytics/CreativePrevious work and knowledge of working with key email service providers such as Salesforce Marketing Cloud or similar. Competencies
Detail-oriented and able to be flexible with changing timelinesAbility to work well under pressure and to tight deadlinesStrong time management, planning and organizational skillsAn interest in working with internal stakeholders and external agencies to establish efficient and scalable processesMotivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experienceAnalytical, logical and data driven mind-set geared towards driving efficiency and test opportunitiesGood relationship building skills with a natural ability to create rapport Qualifications:
Bachelor’s degree required1-3 years of digital ecosystems or growth marketing experience (preferably in an eCommerce Retail environment)