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Urgent! Assistant Brand Manager – Categoría Laundry - Now Hiring! Job Opening In Bogotá – Now Hiring Henkel

Assistant Brand Manager – Categoría Laundry Now Hiring!



Job description




Acerca de esta posición


Estamos en búsqueda
de un/a Assistant Brand Manager apasionado/a por el marketing, con sólidos
conocimientos en la gestión de marcas y análisis de mercado, proactivo/a y
listo/a para asumir nuevos retos en la categoría de lavandería para Colombia y
Perú.

 

Lo que hará

  • Establecer
    y controlar la operación del presupuesto de marketing para Colombia y Perú,
    asegurando el uso eficiente de los recursos asignados a la categoría.
  • Garantizar la correcta gestión y seguimiento de facturas para asegurar
    el control del gasto en la región Andina.
  • Realizar análisis de mercado y desempeño de la categoría utilizando
    fuentes como Nielsen, SI, SO, Sku Gp1, Kantar y Scantrack, para construir la
    base de las estrategias de marketing.
  • Desarrollar y dar seguimiento a planes para asegurar la rotación de
    productos de baja salida (Slow Movers).
  • Coordinar y dar seguimiento a las tareas relacionadas con lanzamientos
    de nuevos productos (NPIs), asegurando el cumplimiento de acuerdos y tiempos
    definidos para las iniciativas de la categoría en la región Andina.
  • Alinear y coordinar con otras áreas el pronóstico de ventas de las
    marcas, garantizando inventarios adecuados.
  • Gestionar el desarrollo de materiales de comunicación y assets para
    lanzamientos y la categoría, consolidando necesidades de todas las áreas y
    stakeholders (agencias creativas, trade, medios, PR), asegurando cumplimiento
    de tiempos y formatos.
  • Coordinar la ejecución del plan de influencers con la agencia,
    asegurando el cumplimiento de KPIs, tiempos de ejecución y mensajes correctos.
  • Investigar y analizar el entorno competitivo y de mercado para entender
    dinámicas, mensajes, precios, empaques, promociones y estrategias en canales
    directos e indirectos.
  • Coordinar con equipos de trade marketing y ejecución la capacitación de
    producto y marca para fuerza de ventas, clientes, distribuidores y demás
    stakeholders.
  • Coordinar iniciativas BTL y de co-branding junto con agencias, equipo de
    trade marketing y socios estratégicos para maximizar el retorno de inversión.

Lo que lo hace un buen candidato 

  • Profesional en
    Administración, Mercadeo, Ingeniería Industrial o carreras afines.
  • Experiencia mínima de 2 años
    en áreas de marketing, trade marketing o gestión de marcas,
    preferiblemente en consumo masivo.
  • Manejo avanzado de Excel y
    herramientas de análisis de datos (Nielsen, Kantar, etc.).
  • Habilidades de comunicación,
    organización y trabajo en equipo.
  • Inglés intermedio (deseable).
  • Capacidad de análisis,
    orientación a resultados y manejo de múltiples proyectos simultáneamente.

Algunas ventajas de unirse a Henkel 

  • Esquema de trabajo flexible con horarios flexibles, modelo híbrido de trabajo y política de trabajo desde cualquier lugar por hasta 30 días al año.
  • Oportunidades de crecimiento diversas a nivel nacional e internacional.
  • Estándares globales de bienestar, con programas de salud y cuidado preventivo.
  • Licencia parental neutral en cuanto al género por un mínimo de 8 semanas.
  • Plan de acciones para empleados, con inversión voluntaria y acciones equivalentes por parte de Henkel.
  • Beneficios flexibles.
  • Vales de comida.
  • Fondo de ahorro.
  • Salida anticipada los viernes.

En Henkel, venimos de una amplia variedad de orígenes, perspectivas y experiencias de vida.

Creemos que la singularidad de cada uno de nuestros empleados es nuestra fortaleza.

Sé parte del equipo y aporta tu autenticidad.
Damos la bienvenida a todas las postulaciones, sin importar género, origen, cultura, religión, orientación sexual, discapacidad o generación.







Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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