Overview
s and chat-based search.
Develop content and schema strategies for AI discovery engines.
Partner with product/content/stakeholders to build high-E-E-A-T signals.
Track and interpret zero-click metrics and conversational query impact.
Pilot voice search, conversational UX, or structured data experiments.
Integrate learnings into both SEO and paid search campaigns.
Collaborate with the Digital Experience team to enhance AI-driven search strategies.
Conduct A/B testing to optimize content and search elements.
Monitor and manage AI-driven search performance to ensure optimal results.
Create comprehensive reports, including key metrics, performance analysis, and actionable insights.
About you 3+ Years in AI-driven search optimization or related field.
Strong project management skills and rapid response rate.
Must have knowledge in AI discovery engines and reporting.
Strong problem-solving, analytical, and project management skills.
Excellent communication and collaboration skills.
Able to self-manage multiple projects.
Flexibility to meet with global stakeholders.
Multilingual site experience is a plus.
Agile experience a plus.
BS/BA in Marketing, Communications, or a related field.
Fluent in English.